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From Noise to Signal

From Noise to Signal

By: THE COLLECTIVE
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About this listen

A podcast by the founders of THE COLLECTIVE featuring interviews with comms pros who are masters of messaging and the power behind so many of the stories we hear and see from our favorite charitable organizations to the biggest brands in the global market today. Hear and learn from their expert advice, and get a behind the scenes take on life as a comms pro in a world where everyone thinks they’re a message master and AI has come to replace us.

© 2025 THE COLLECTIVE STORY LAB Economics Marketing Marketing & Sales
Episodes
  • Finding Signal

    Finding Signal
    Apr 10 2025

    In this episode, we launch our podcast "From Noise to Signal" by talking about Author and Co-Host Katie (Kathryn) Otte Scott's upcoming book release of From Noise to Signal. We talk about real-life examples like #CocaCola, #Pepsi, #Kardashians, #Ye, and even #MAGA (which doesn't imply any political endorsement by any means).
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    46 mins
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