• From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins

  • Aug 6 2024
  • Length: 13 mins
  • Podcast

From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins

Listen for free

View show details

  • Summary

  • Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM’s “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of retail media, and the evolving landscape of political advertising. Discover how these trends are reshaping the media world and what it means for brands aiming to stay ahead in a dynamic market.

    In this episode, Kate also shares insights on the importance of responsible investment in media, the integration of commerce and media, and the future of content creation with AI. Learn how brands can leverage new opportunities and maintain trust and relevance in an ever-evolving landscape.



    Hosted on Acast. See acast.com/privacy for more information.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Show more Show less

What listeners say about From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available