Today we’re joined by the incredible, inspirational Sophie Doyle, the founder of The Fable, a brand known for its luxurious silk shirts. Sophie shares her journey of building a successful fashion brand that focuses on quality, sustainability, and timeless design. From the challenges of finding ethical manufacturing partners to the importance of email marketing and adapting to changing market dynamics, this episode has valuable insights for every entrepreneur.

We discuss the importance of ethical manufacturing in the fashion industry. She highlights the challenges of finding quality factories willing to produce smaller runs, emphasizing the need for long-term partnerships. Sophie's insights shed light on the difficulties that emerging fashion entrepreneurs face in their quest for ethical production.

Sophie shares her experience of adapting to unforeseen challenges, like the COVID-19 pandemic. She describes how The Fable pivoted its strategy to focus on countries with open markets during lockdowns, demonstrating the agility needed to survive in the fashion industry.

We explore how The Fable manages its fashion collections for both local and global markets. Sophie explains how seasonality plays a crucial role in the color palettes they offer, ensuring they cater to the preferences of customers in different parts of the world. Despite regional variations, the primary colors consistently outperform others, emphasizing the importance of timeless designs.

Sophie emphasizes the significance of email marketing in driving sales and customer engagement. She underscores that email marketing is the only marketing channel you truly own, providing a direct line to your customers. With the right segmentation and personalization, email marketing can be a powerful tool for any business.

Don’t miss this great conversation with Sophie Doyle, her insights into ethical manufacturing, email marketing, and adaptability offer valuable lessons for entrepreneurs in any industry.

LINKS:

Connect with Sophie Doyle

Website: https://www.thefable.com.au/

Instagram: @thefablearchive

Connect with Alana and Sonia:

Website: https://www.myfounderhub.com/

Instagram: @myfounderhub

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