We are joined by the brilliant Jacob Matson, Developer Advocate at Mother Duck, to discuss the new frontier of data application, the evolution of computing, and Brian’s taste in wine. Get nerdy with us and learn about the unlimited potential for customized consumer experiences powered by advanced databases and more tech forecasts – brought to you by a frontline data expert.

• [00:25:46] “Our hardware is scaling faster than we can create data, and that’s changing how we think about software.” –Jacob
• [00:23:54] “If everyone’s buying the same canned software, we’ll converge on the same experiences—and that sounds terrible.” –Jacob
• [00:29:00] “It's not that we were necessarily doing things the wrong way in the past…we came up against the limitations of the technology that was available to us, whether it be cost or speed.” –Brian
• [00:37:19] “SQL might just be the lingua franca that bridges the gap between business users, developers, and AI.” –Phillip
• [00:50:27] “Imagine encoding all your knowledge and taste into a bot—your brand's experience could truly feel unique.” –Jacob
• [00:52:21] “People are gonna have to get used to technology having a perspective on what things might look like, and some level of confidence around that perspective.” –Brian
• [00:55:52] “Things are getting easier, and software is finally starting to work for us instead of against us.” –Jacob

• Learn more about Mother Duck
• Follow Jacob Matson on Twitter
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.

• Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.
• Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.
• [05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack
• [13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack
• "[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian
• [34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That’s where advertising is now." – Jack

• Learn more about Sonar, Triple Whale’s Meta integration
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets.

• Leveraging the right data tools, like Sonar, significantly improved Zox's data visibility, enabling them to optimize ad performance in international markets.
• Localized strategies, like creating region-specific products such as language-adapted designs, can help deepen market engagement.
• [00:06:32] “Building a business is about innovating, even when you feel like you have it figured out.” — Brandon
• [00:17:54] Once Sonar was set up, our data accuracy went from tracking almost none of our conversions to tracking just about every conversion." — Brandon
• [00:20:30] “Sonar has been the missing link, reopening markets we thought had closed down.” — Brandon
• [00:25:18] “Even if an ad flops in the U.S., it can still perform well in other regions. Nothing is wasted.” — Brandon
• [00:28:30] “This level of visibility is enabling full-on product pivots to better address new markets.” — Brian

• Learn more about Sonar, Triple Whale’s Meta Integration.
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!