• Future Shock: Nike Adapt BB

  • Dec 5 2023
  • Length: 18 mins
  • Podcast

Future Shock: Nike Adapt BB

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  • Summary

  • Lang Whitaker and Russ Bengtson look at the only shoe on this list that was originally designed for a movie, the Nike Adapt BB. They look at how the concept of a self-lacing shoe originated in Back to the Future and the journey it took for Nike ideate back in 1985 to release in 2019. They explore why it took 34 years to create and the impact it has made on the sneaker industry.
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