• Future of Car Buying. Who Drives the Journey

  • Sep 25 2024
  • Length: 38 mins
  • Podcast

Future of Car Buying. Who Drives the Journey

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  • Summary

  • Navigating the Digital Roadmap: Ian Plummer on AutoTrader's Data-Driven Revolution in Car Buying


    Today on Leap Forward, we sit down with Ian Plummer, the Commercial Director at AutoTrader, to explore how digital transformation is revolutionising the way we buy and sell cars. Ian shares how AutoTrader uses data, AI, and machine learning to reshape the automotive market, giving us a glimpse into the future of the industry.

    We'll also discuss the challenges around electric vehicle affordability, the evolution of omnichannel car buying, and how sustainability is becoming a central focus in the automotive world. If you’re keen to stay ahead of the curve in the world of car sales and technology, this episode is full of valuable insights.


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