In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.

You’ll hear how to:
• Identify the right audience based on your best customers
• Increase visibility using trusted industry-specific channels
• Improve lead capture on your website with clear messaging and helpful resources
• Build relationships with consistent, value-based content
• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean team

Whether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.

Timestamps:

• 00:00 Introduction and Personal Update
• 00:33 The Importance of Leads
• 01:12 Identifying the Right Audience
• 02:47 Increasing Visibility
• 07:35 Improving Lead Capturing on Your Website
• 09:57 Building Relationships
• 13:08 Leveraging AI Tools for Consistency
• 15:15 Conclusion and Recap

If you found this episode helpful, please subscribe to the B2B Marketing Excellence Podcast and leave a rating so others can find it too.
Visit our YouTube channel for practical How-To videos, and explore our website at https://www.worldinnovators.com for more actionable steps to help you reach your goals.

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🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

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