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Key Topics Discussed:

👉 Learn a powerful process and framework to grow and scale your business
👉 Discover how to get attention by calling out the dream outcome
👉 Learn the concept of pain and how to empathize with potential clients
👉 Understand how to hold attention long enough to deliver an "aha moment" and shift beliefs
👉 Learn an ethical approach to influencing people

Time Stamps:

00:00 - Introduction
02:00 - My struggles cutting through the noise
04:00 - Special disclosure
05:00 - How to get and hold attention
06:00 - Calling out the dream outcome
08:00 - Describe their struggles and pain
10:00 - External vs internal pain
11:00 - Using empathy & authority
19:20 - Putting it all together again (example)
20:30 - Using Interface Video-Based Quizzes
22:00 - Client example of getting & holding attention

Episode Summary:

Hey there! In this video, I'm going to show you a powerful process and framework that can help you grow and scale your business. I know how hard it can be to stand out and get attention in today's fast-paced world, especially when so many marketing tactics and strategies no longer work. I know this from personal experience, because I struggled to get clients when I first started my business as a software engineer and web designer. But after years of trial and error, I was able to build several multi-million dollar businesses and I want to share the concepts and frameworks that helped me get there with you.

I start off by showing you how to get attention by calling out the dream outcome - what your potential clients want and why they want it. I believe this approach is more effective than leading with pain. Next, I talk about the concept of pain and how understanding both external pain (what people are willing to admit they have) and internal pain (the emotional effect of external pain) can help you empathize with your potential clients. I also share my own personal experience of struggling with the external pain of not being able to get clients and the internal pain that came with it, such as frustration, overwhelm, and negative self-talk.

I then go on to explain that this attention-getting framework is not just about getting attention, it's als