• Getting Real with Bossy: For Women Who Own Business

  • By: BOSSY Roc
  • Podcast

Getting Real with Bossy: For Women Who Own Business

By: BOSSY Roc
Listen for free

  • Summary

  • The Real Raw and Honest podcast about small business ownership hosted by Kelly Bush + Kelly Metras, co-owners of BOSSY ROC, a support group for business owners. With our experience, nine businesses in over 25 years, we continue to bear it all and share what we wish we had known. We move past the must-be-nices and start getting real. Come along as we interview other business owners and get the true story. New episodes every 2nd and 4th Monday of the month. www.BossyRoc.com
    Copyright 2022 All rights reserved.
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Episodes
  • From Banker to Scent Maker! Kickoff Pumkin Spice Season with Fragrance Bar Owner Christina Julian

    From Banker to Scent Maker! Kickoff Pumkin Spice Season with Fragrance Bar Owner Christina Julian
    Sep 2 2024
    Ep. 42 ✨Ever wonder what it takes to pivot from a corporate career to owning and operating an experiential retail business? Meet Christina Julian, the visionary behind Rochester’s unique fragrance bar, Scents by Design. 🚀 From navigating the highs and lows of entrepreneurship during a global pandemic to hosting Taylor Swift album release parties, Christina’s journey is nothing short of inspiring. Tune in to hear how she turned her passion into a thriving business, embracing creativity, community, and collaboration along the way. 🎧 #GettingRealWithBossy #ScentsByDesign #EntrepreneurLife #BossMoves Key Takeaways: Experiential retail is a marketing strategy that focuses on creating engaging and memorable shopping experiences that go beyond the traditional purchase. The goal is to connect with customers on an emotional level and immerse them in the brand's narrative. The Significance of a Business Plan: How a well-thought-out business plan helped Christina navigate initial challenges and continues to be a living document guiding her journey. Community and Collaboration: The vital role of community over competition and collaborations with local businesses in fostering growth and creating memorable customer experiences. Innovative Customer Engagement: Unique events like Taylor Swift album release parties and themed fragrance-making sessions as a way to attract and engage customers. Strategic Expansion: Christina's thoughts on potential business expansion and her approach to balancing growth with maintaining her core values and customer experience quality. Notable Quotes: "Creating a custom scent is not something you can do online; it's a unique, in-person experience that people crave." "We create spaces for memorable life events, from girls' nights to engagement proposals, which makes everything worthwhile." "The idea of expanding is appealing, but I don't want to lose the personal touch and creative joy that comes with being hands-on in my current space." Resources: Scents by Design Website: scentsbydesign.com Scents by Design Social Media: Instagram: @scentsbydesigncandlebar Facebook: Scents by Design Candle Bar Subscribe to Getting Real with Bossy Podcast and join Kelly Bush and Kelly Metras every other Monday as they uncover the inspiring stories behind small business owners in Rochester, NY and beyond. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros About the Guest: Christina Julian, the owner and founder of Scents by Design, was born and raised in Rochester, New York. Christina earned a Bachelor of Science in Communication Management and Design at Ithaca College before beginning a career in Commercial Banking. In 2019, Christina left the corporate world to pursue entrepreneurship. She opened Scents by Design, a pour-your-own candle and custom fragrance bar, in the Neighborhood of the Arts in November of 2020. Chapters: 0:00 Welcome from Kelly Metras + Kelly Bush 3:56 Introducing Christina Julian 4:49 From Banking to Custom Candles: A Pandemic Pivot 7:37 Creating Custom Candles and Fragrances for Unique Experiences 11:42 Navigating Business Trends and Consumer Behavior in a Unique Market 14:27 Creating Custom Scents for Emotional and Branding Purposes 18:25 Balancing Ambition and Personal Fulfillment in Business Expansion 21:39 Creative Events and Taylor Swift Album Release Parties 26:43 Balancing Creative Passion and Administrative Tasks in Business 30:40 A Journey of Transformation 35:32 Business Expansion Challenges 41:23 The Importance of Community and Collaboration in Small Business 44:56 Manifesting a Taylor Swift Collaboration with Scents by Design Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing

    Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing
    Aug 19 2024
    Ep. 41 Are you ready for a surprising twist? The CEO of Bloom Consulting Firm, Katie Thomas Young, reveals a game-changing tactic that's not what you'd expect. Don't miss out on this eye-opening revelation that could transform the way you approach your business. In this episode, you will be able to: Discover successful pivot strategies that can help your business adapt to change and thrive in uncertain times. Uncover the importance of branding and how it can set your small business apart, attracting more customers and increasing loyalty. Learn how to choose the right marketing strategies that align with your business goals and resonate with your target audience. Gain valuable tips for achieving small business growth and expansion, unlocking new opportunities for success. Explore how to find the right marketing and branding agency to elevate your business and achieve your growth objectives. About the Guest Katy Thomas-Young is a dynamic entrepreneur and CEO of Bloom Consulting Firm, where she drives breakthrough growth for businesses through strategic business development, sales training, and innovative marketing solutions. Recognized as Georgia’s 2023 CEO of the Year, Katy has led Bloom Consulting to rank among the Top 10 Marketing Consulting Firms in 2024. Before founding Bloom Consulting, Katy co-founded Spark Media Group, earning a national award for Outstanding Leadership in Marketing & Advertising. With over seven years of experience in sales and business development, Katy has a proven track record of driving revenue growth and achieving top industry awards. Her passion, professionalism, and relentless dedication make her a powerful leader in the business world. Here is a booking link for a free consultation https://link.bloomconsultingfirm.com/widget/bookings/bloomstrategysession Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros Chapters: 00:00:01 - Introduction to Katie Thomas Young 00:04:37 - Katie's Entrepreneurial Journey 00:10:08 - Making the Leap 00:12:54 - Belief in Self 00:13:50 - Embracing Change and Mentoring for Success 00:15:40 - Importance of Professional Support 00:18:41 - Supporting Small to Mid-Size Businesses 00:22:55 - Understanding Target Market and Consumer Behavior 00:26:24 - Recognizing the Need for Rebranding 00:28:25 - The Essence of Branding 00:29:51 - Rebranding Success Stories 00:32:35 - The Emotional Aspect of Branding 00:33:16 - Common Marketing Mistes 00:39:11 How to Make Giant Jumps in Business Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 mins
  • Building Your Team Beyond Job Descriptions: Hiring Based on Values and Culture

    Building Your Team Beyond Job Descriptions: Hiring Based on Values and Culture
    Aug 5 2024
    Ep. 40 In today's episode, we're Getting Real about small business hiring. We understand how tricky it can be to pinpoint the perfect time to welcome your first employee, and the hurdles that often come up when expanding your team. Trust us, we get it—integrating new personalities and skills into the mix, especially within a tight-knit family business, presents its own unique challenges. But we're here to share our insights on preserving the core values of your workplace, steering clear of the all-too-common burnout, and coming up with inventive benefits that make your business stand out. Our goal is to arm you with hands-on, practical advice that will help you build and lead a successful team. So, stay with us as we give you the real deal on the ups and downs of managing a small business. Whether you're about to make that crucial first hire or looking to grow your existing team, this is the advice you've been waiting for from Bossy co-founders Kelly Bush + Kelly Metras. Key Takeaways: Align Hiring with Values: When hiring, it's crucial to ensure that potential employees resonate with your company's core values to maintain a cohesive work environment. Delegate Smartly: Identifying tasks that can be efficiently delegated helps in maintaining both quality of work and owner sanity. Maintain Transparency: Clear communication and setting expectations with employees can mitigate surprises and improve work relations. Adapt and Innovate: Small businesses need to continually evolve their benefits and practices to stay competitive with larger corporate entities. Notable Quotes: “As long as they're getting that ultimate goal at the same level that you are, however they get there, it's probably going to be fine.” – Kelly Metras “Being able to be a leader and not the one doing all the work is so important. Working on your business as opposed to working in your business is really the only way you're going to get the growth you need.” – Kelly Bush “There are times where I'm envious of those bigger corporate entities or some of those small businesses that are owned by somebody who's got eight other small businesses, and they're just, they have their management team, and they're just not involved.” – Kelly Bush “If they're surprised when they get fired, we missed the mark on making sure that we're being open and communicating.” – Kelly Metras Resources: Shoes for Crews: Providing quarterly shoes for employees, a creative benefit Kelly’s business offers. Marvelous Minds: An example of flexible childcare solutions discussed in the episode. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros Chapters: 0:00 Hiring Your First Employee 2:45 Balancing Quality and Trust in Delegating Work 5:06 Effective Team Management 9:36 Bias-Free Interview Techniques and Essential Qualities in Candidates 12:57 Balancing Speed and Skill in a High-Pressure Kitchen Environment 13:35 Integrating Values in Hiring and Interview Processes 15:54 The Dynamics and Challenges of Running a Small Family Business 22:53 Small Business Discipline and Creative Employee Benefits 27:15 Balancing Small Business Ownership and Family Life 31:15 Juggling Multiple Roles in a Post-COVID Business Landscape 32:51 Balancing Business Challenges and Personal Well-Being 38:07 DIY Roof Repairs and the Challenges of Managing a Team Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
Leadership Management Career Success Economics
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