• Getting catty over Jaguar's rebrand

  • Nov 20 2024
  • Length: 4 mins
  • Podcast

Getting catty over Jaguar's rebrand

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  • Summary

  • In this episode, we break down Jaguar’s recent logo redesign and the design missteps that have left the industry divided. From inconsistent typography to a lack of cohesion between the new wordmark and the iconic leaping jaguar, we explore how poor execution undermines a brand’s legacy. We’ll discuss:

    • The importance of aligning visual identity with brand purpose.
    • Why design inconsistencies erode trust and credibility.
    • How Jaguar’s approach missed the mark on communicating precision, elegance, and power.


    Tune in as we dissect what makes—or breaks—a legacy brand’s identity in today’s hypercompetitive landscape.
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