Getting to "Hell Yes!". Podcast By Guillermo Salazar cover art

Getting to "Hell Yes!".

Getting to "Hell Yes!".

By: Guillermo Salazar
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About this listen

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.

Guillermo Salazar 2024
Economics Marketing Marketing & Sales
Episodes
  • Getting to Hell Yes! LinkedIn Live Event with Justin Dilley
    Jun 21 2025

    🎙️ Podcast Episode: Getting to Hell Yes with Justin Dilley

    How do you turn skepticism into commitment—without pushing, pitching, or pressure?

    Justin Dilley, strategic leader at MRI Software and creator of Multifamily Weekly, joins us to talk about:

    ✅ Turning “no” into “yes, and…”

    ✅ Selling with empathy, not ego

    ✅ Spotting urgency through external change

    ✅ Why “team everyone” works better than “team product”

    💬 “People don’t change because of price. They change because of how a problem makes them feel.”

    This episode is packed with wisdom for anyone navigating long sales cycles, complex accounts, or high-stakes decisions.

    🎧 Tune in now and learn how to earn the kind of yes that actually sticks.

    #Podcast #SalesLeadership #Multifamily #GettingToHellYes #Proptech #CustomerJourney #EmpathyInSales #MRIsoftware

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    59 mins
  • Getting to Hell Yes! LinkedIn Live with Jude Chiy
    Jun 17 2025

    🚨 Leasing gets the spotlight. Retention builds the business.

    Most multifamily operators pour everything into getting a “yes.” Jude Chiy wants a “Hell Yes”—not just at move-in, but at renewal.

    In this fresh breakdown of our latest conversation, Jude shares how Flamingo tracks every resident touchpoint to stop silent churn before it starts. His take? Resident retention isn’t a tactic—it’s a philosophy. And the best operators treat it that way.

    🔥 What’s inside:

    ✅ The biggest hidden cost in property management

    ✅ Why pizza parties won’t fix resident dissatisfaction

    ✅ How to spot—and sell to—a true “Hell Yes” buyer

    💬 Jude says it best:

    “You think you're great—but your residents compare you to Amazon, Uber, and Netflix. That’s the bar.”

    👀 Ready to shift from leasing-focused to retention-first?

    📖 Read the blog: From Leasing to Loyalty—How Jude Chiy Gets to Hell Yes in Resident Retention 🔗

    #GettingToHellYes #Multifamily #ResidentRetention #PropTech #Flamingo #NOI #Leasing #PropertyManagement #CustomerExperience

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    1 hr and 1 min
  • Getting to Hell Yes! LinkedIn Live with Al-Karim Khimji
    Jun 14 2025

    🎙️ “You can call someone 100 times… but if they don’t want it, they don’t want it.”

    On our latest podcast episode, Al-Karim Khimji, Co-Founder of Propra, shares what really moves the needle in B2B sales—and it’s not clever pitches or slick demos.

    It’s listening. Relentlessly.

    💡 Learn how Propra:

    • Turned “no thanks” into warm referrals
    • Built tech for a market that didn’t know it needed it
    • Went from AI tools to accounting based on feedback alone

    And the best part? Al-Karim’s take on what it means to “Get to Hell Yes” without ever pushing.

    🧠 “Sales is just service with structure.”

    🎧 If you’re tired of forcing deals and want to build trust instead, this episode is your playbook.

    👉 Check out the recap + blog here: [link] #Propra #GettingToHellYes #PodcastRecap #B2BSales #CustomerVoice #Proptech #AlKarimKhimji

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    1 hr
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