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Getting to the Point

Getting to the Point

By: bigsmall.works
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 The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • With Tristan Pineiro on reinventing Grindr - from hookup app to global community

    With Tristan Pineiro on reinventing Grindr - from hookup app to global community
    Jun 18 2025
    In this episode we're joined by Tristan Pineiro, marketing lead at Grindr, to hear how Grindr is evolving from its origins as a hookup app to become a powerful cultural platform. With the share price soaring an impressive 400% in just 24 months, Tristan breaks down the strategies driving this growth - from authentic community engagement to innovative campaigns that resonate far beyond the app. Plenty of insights here for marketers in all categories, plus we find out what's inside the big yellow Grindr bus and hear about Tristan’s surprisingly expensive collecting habit.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500

    With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500
    May 12 2025
    We’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible - and significantly more affordable - than many CMOs might assume. Jason and Callum break down the innovations that are reshaping how brands of all sizes can approach television - from targeting capabilities and regional flexibility to 'pause ads' on ITVX and help for brands making their TV debuts. Whether you’re a startup wondering what TV can do for you or a seasoned CMO with decades of making commercials, this episode will challenge your assumptions and open your eyes to the new possibilities in TV advertising.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 mins
  • With Torie Wilkinson on marketing dens, fresh air and Ambassadogs as the CMO of Lovat Parks

    With Torie Wilkinson on marketing dens, fresh air and Ambassadogs as the CMO of Lovat Parks
    Apr 12 2025

    Torie Wilkinson has gone from leading multi-million-pound banking campaigns to championing toasted marshmallows, muddy wellies, and the magic of slow living. As CMO of Lovat Parks - the UK’s first certified B Corp holiday park group - her world now revolves around digital detoxes, den-building, and countryside pub lunches, all woven into a brand story that encourages reconnection with nature.


    We spoke with Torie about the unique challenges faced by CMOs in fast-growing scale-ups, where the business often grows faster than the marketing budget.


    Torie shares how she’s building a brand that inspires people to switch off, get outside, and rediscover joy in life’s simple adventures. From scroll-stopping campaigns and Ambassadogs to the rise of meaningful travel, Torie proves that marketing can have both heart and impact.


    A must-listen for anyone stepping into the scale-up CMO role or looking to build a brand with a clear point at the centre.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 mins
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