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Global Ambitions

Global Ambitions

By: Stephanie Harris
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Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges.

© 2025 Global Ambitions Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Automation Meets AI: Atlassian's Localization Evolution

    Automation Meets AI: Atlassian's Localization Evolution
    Apr 30 2025

    Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change.

    Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.
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    13 mins
  • Solutions Architects: Breaking Down Complexity

    Solutions Architects: Breaking Down Complexity
    Mar 19 2025

    Solutions Architects play a critical role in breaking down complex problems in the language services industry, requiring a multidisciplinary approach that goes far beyond traditional localization practices.

    Listen to our conversation with Erik Vogt, Solutions and Innovations Director at Argos Multilingual who shares his reflections after The Solutions Architect Roundtable.
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    16 mins
  • Transforming Challenges into Localization Success

    Transforming Challenges into Localization Success
    Jan 28 2025

    How do you tackle managing an overflowing workload with limited resources?

    Discover the art of balancing productivity and working smarter with Petra Mesic, the Teamhead Localization at Puma. She reveals how her team crafts product copies for thousands of items across seasons and the strategic shift toward prioritizing high-impact markets.
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    15 mins
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