In this episode of the Glowing Older podcast, host Nancy Griffin interviews Lauren Dunning, Director of the Milken Institute Future of Aging. They discuss the importance of intergenerational connections, the role of the Milken Institute in promoting healthy aging, and the challenges of financial security and loneliness among older adults. Lauren shares insights from recent studies and reports, emphasizing the importance of community engagement and innovative solutions for aging well.

About Laura

Lauren Dunning is a Director for the Milken Institute Future of Aging, where she develops initiatives and strategic partnerships that advance healthy longevity and financial security across the life course. In her role, Dunning leads work on integrated care solutions leveraging technology and oversees the Future of Aging Advisory Board, a group of global leaders from across sectors who provide advisement,expertise, and collaboration to maximize collective impact.

Before joining the Milken Institute, Dunning served in key policy leadership roles for over 10 years at the Los Angeles County Department of Public Health, where she was most recently the director of government affairs, working with officials at all levels to shape public health policy. She has written and presented on a variety of topics across public health, aging, and health care; held an appointment as an adjunct professor of law at Georgetown University Law Center; and serves in an advisory capacity to several organizations, including LeadingAge California and theAtria Research Institute.

Dunning earned a JD from Georgetown University LawCenter, a Master of Public Health from Johns Hopkins Bloomberg School of Public Health, and a bachelor’s degree from George Washington University. She works at the Milken Institute’s Santa Monica office.

Key Takeaways

• The Milken Institute is a nonprofit, nonpartisan think tank with offices in the US, Europe, Asia, and the Middle East that collaborates across business, philanthropy, government, nonprofit and academia.
• The two domains of social connectedness are socialisolation, which is objectively having few relationships and infrequent social interaction and loneliness, which is the state of perceived isolation or inadequatesocial connections.
• Loneliness is a significant health risk, comparable tosmoking fifteen cigarettes a day and associated with increased risk of heart disease, stroke, dementia, anxiety, and depression.
• In a 2023 Gallup study of 142 countries, younger adultsreported greater loneliness levels than adults over 65. The rates of loneliness were 10% higher among people 19 to 29 (27 % reporting they were fairly lonely)than for older adults over 65 (17%).
• Children that participate in mentoring programs with older adults improved their physical and mental health and educational status. Civic engagement among college students increases when paired with older volunteers.
• Intergenerational relationships benefit both younger and older generations by reducing ageism and age discrimination, bridging differences, and identifying shared values.
• Eight in 10 older adults would like to connect across generations and 92 % of Americans believe intergenerational activities can help reduceloneliness across all ages.

In this episode of the Glowing Older podcast, host Nancy Griffin interviews Jeff Weiss, President and CEO of Age of Majority. They discuss the importance of understanding the needs and desires of this demographic, the impact of social media, and the positive aspects of aging. Jeff shares insights from his TEDx talk, emphasizing the potential for happiness and fulfillment in later life, and highlights the need for brands to adapt their messaging and approach to resonate with older consumers.

About Jeff

Jeff is the President and CEO (Chief Evagelist Officer) of Age of Majority, a research-driven marketing consultancy thatbreaks the myths and crushes the stereotypes and stigmas associated with aging. As the last of the Baby Boomers with over 40 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.

Key Takeaways

• Currently a third of the population in North America is 55 and older. By the year 2100, the percentage of 55+ population will be 42%.
• It is a mistake to view the older adult market as homogeneous. When marketing to older adults, don’t segment by generations. Target by stage not age.
• People have a fear of getting older (FOGO), because of all the pervasive stereotypes in our society that getting older is bad.
• Ninety-five percent of adults 55 and older are on socialmedia platforms. Facebook is the top platform with 85% of users using the platform. Almost three quarters of older adults are on YouTube, 45% are on Instagram, and a third are on Pinterest.
• Brands are enlisting influencers (social media contentcreators) to motivate and engage older adults—63 % of adults 55 and older are following influencers. 60 % on YouTube and over 50 % on Instagram.
• Half of influencers followed by older adults are over 50. Popular topics include food, travel, entertainment, health and wellness.