The theme of our 25th podcast episode is SaaS New Market Entry Strategy.

Joining our host Jeremy Balius to discuss how to enter new markets and new territories is Josh Ryder from Surge Capacity.

In this conversation, Joshua Ryder shares his journey from the military to the tech industry, highlighting the importance of Technology Expense Management (TEM) in helping businesses save costs and streamline their operations. He discusses the challenges of entering the Australian market, the significance of building trust through partnerships, and the role of managed services in enhancing the value of TEM solutions. Joshua emphasizes the need for education and the use of case studies to demonstrate the effectiveness of TEM, while also looking forward to future innovations in the field.

Joshua Ryder is a business leader with over 20 years of experience in strategic leadership, account management, and business development across technology and telecommunications.

As Director at Surge Capacity, he delivers telecom and IT spend management solutions that enhance processes, automation, and profitability while driving operational efficiencies.

With 15 years of experience in the U.S. and 6 in Australia, Joshua has successfully led national sales, marketing, and operations, consistently exceeding business goals and fostering a culture of inclusion. His expertise in contract negotiations, SaaS, IoT, and OT solutions has driven revenue growth and cost savings for up to and including Fortune 500 clients.

Joshua holds a Bachelor of Science in Business Management and is committed to building high-performing teams, nurturing long-term client relationships, and using technology to achieve sustainable business success.

Connect with Josh on LinkedIn

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

For more about Filament, visit our B2B tech marketing agency.

Check out our Web Designs, our Website Maintenance and our Website Security Solutions.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.

The theme of our 24th podcast episode is Tech Pricing and Monetization.

Joining our host Jeremy Balius to discuss all things monetizing B2B tech and SaaS pricing is Tania Kalambet.

In this conversation, Tania Kalambet shares her journey from a business modeling consultant to a pricing expert in tech, discussing the evolution of her understanding of pricing, the importance of collaboration in pricing strategies, and how pricing should be viewed as a strategic conversation rather than a rigid process. She emphasizes the need for startups to engage with customers to understand value, the fluidity of pricing strategies, and the importance of adapting pricing as products mature.

Tania Kalambet is a Big 4 consultant with additional experience in pricing and business analytics (Google Cloud and Immobilienscout24). During her time in tech, she worked closely with several product and sales teams, and took part in several product launches, in particular contributing to creation and implementation of GTM strategies for B2B segments.

Connect with Tania on LinkedIn

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

For more about Filament, visit our B2B tech marketing agency.

Check out our Web Designs, our Website Maintenance and our Website Security Solutions.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.

The theme of our 23rd podcast episode is Go-to-Market in the Microsoft Ecosystem.

Joining our host Jeremy Balius to discuss all things GTM and Microsoft 365 is Michal Pisarek from Orchestry.

In this conversation, Michal Pisarek shares his unique journey from being a chef to becoming a tech entrepreneur in the Microsoft ecosystem. He discusses the inception of Orchestry, a platform designed to address governance and management challenges within Microsoft 365.

Michal elaborates on the importance of understanding market needs, the role of partnerships, and the strategies for scaling a startup. He also highlights the significance of the Azure Marketplace and offers valuable advice for founders looking to navigate the Microsoft landscape.

Michal Pisarek is the CEO of Orchestry, a software company that helps users and organizations use the right Office 365 tools at the right time. With over 10 years of experience in the SharePoint and Office 365 space, he is a 7 times Microsoft MVP and a Microsoft Service Adoption Specialist, recognized for his passion, expertise, and knowledge. As the co-founder and former Director of Product of Bonzai Intranet, he defined the product vision and execution for the award-winning intranet solution that was used by many large-scale organizations and acquired in 2018.

He is also a frequent speaker, author, and blogger on topics related to intranets, digital workplaces, and information architecture. His mission is to ensure that SharePoint and Office 365 are seen primarily as business platforms that can deliver value and adoption.

Connect with Michal on LinkedIn

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.

Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

For more about Filament, visit our B2B tech marketing agency.

Check out our Web Designs, our Website Maintenance and our Website Security Solutions.

Follow Filament on LinkedIn.

Connect with Jeremy Balius.