• Going Beyond: Inside Avis's 'We Try Harder' Journey

  • Jun 7 2024
  • Length: 12 mins
  • Podcast

Going Beyond: Inside Avis's 'We Try Harder' Journey

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  • Summary

  • In this episode of the Woke Marketer Podcast, we delve into the iconic marketing campaign of Avis, "We Try Harder." Join us as we unravel the story behind Avis's bold strategy to embrace its second-place status in the car rental industry and turn it into a competitive advantage.

    Through insightful interviews and expert analysis, we explore how Avis's commitment to exceeding customer expectations challenged the status quo and reshaped the marketing landscape. Discover the key principles that drove this campaign's success and uncover valuable lessons that marketers can apply in today's competitive business environment.

    Tune in to gain a deeper understanding of the power of authenticity and perseverance in branding, and learn how Avis's "We Try Harder" mantra continues to inspire marketers around the globe.
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