Ever wondered how a dash of humor or a pinch of personality can transform a brand's social media presence into a viral sensation? Prepare to be enlightened as Sarah Lero, Michael Ashford, Travis Cranett, and Jennifer Topper join us to dissect the art of making brands relatable and memorable. From the sassy tweets of Wendy's to the delicate balance of professionalism and levity in legal marketing, we traverse the landscape of laughter in different industries and reveal the secret sauce that makes content resonate with audiences worldwide.
Strap yourselves in for a masterclass on branding that breaks the mold. With personal stories and a keen eye for authenticity, our guests unravel the importance of showcasing the creative journey, not just the polished end result. We'll also uncover the role of mental health awareness in creating powerful narratives, and watch in awe as construction and telecom giants leverage partnerships, drone footage, and time-lapses to build more than just structures – they're constructing a loyal fanbase. It's a testament to the magic that happens when brands share their true colors and embrace the heartbeat of their industry.
But it's not all about the glitz of viral hits; it's also about the nitty-gritty of choosing the perfect platform for your message. Dive into the world of targeted syndication, where law firms and construction businesses alike find their niche audiences, leading to tangible boosts in readership and conversions. Discover how influencer marketing isn't just about star power, but about cultivating genuine relationships that resonate across social media, live events, and beyond. This episode is your backstage pass to the strategic symphony that orchestrates attention-grabbing campaigns and turns casual followers into brand ambassadors.

This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.