Starting a business isn’t just about strategy—it’s about knowing yourself, owning your story, and making the bold moves most people won’t.

In this episode of She Got Lucky, I sit down with Kati to talk about the real, raw side of entrepreneurship—the kind no one tells you about. From getting fired from corporate to building a brand that actually feels like her, Kati shares what it really takes to grow a business that aligns with who you are.

We’re diving into:

🍀 The truth about collaborations (and why they can be emotionally exhausting)

🍀 What ‘going to the dark side’ really means and how it helps you own your unique methodology

🍀 The biggest branding mistake business owners make (and how to fix it)

🍀 How to lead yourself before leading others—and why that’s the key to real client transformations

🍀 The shifts you need to make now to set yourself up for success this year

This episode is SO FULL of insights, real talk, and some “why has no one told me this before?” moments. Whether you’re in the thick of building your business or feeling like something’s off, this conversation is one you don’t want to miss.

🎧 Hit play and let’s get into it.

P.S. What’s been the biggest shift in your business lately? Drop a comment or DM me—I want to hear all about it!

Connect with Kati:

Instagram: https://www.instagram.com/katielliottxo/

Email: kati@katielliottcoaching.com

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