Good Assumptions: Marketing Unpacked

By: Good Assumptions
Listen for free

  • Summary

  • Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations. From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&A sessions.
    Copyright 2024 All rights reserved.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Marketing Lessons: Understanding the 7 Questions Framework to Build a Marketing Strategy

    Marketing Lessons: Understanding the 7 Questions Framework to Build a Marketing Strategy
    Nov 23 2024

    Ever feel like your marketing strategy is missing something? We tapped into Google’s NotebookLM to unpack the 7 Questions Framework in this quick and insightful podcast episode! In this episode, we break down the 7 Questions Framework, the ultimate guide to building a marketing plan that works. From defining your audience to crafting the perfect message and choosing the right channels, we’ll explore how answering these seven core questions can transform your campaigns.
    Show more Show less
    19 mins
  • Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing

    Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing
    Nov 13 2024

    Ever wonder what really drives consumer decisions? We tapped into Google’s NotebookLM to unpack the Four Pillars of Behavioral Influence in this quick and insightful podcast episode! From Cognitive Drivers to Emotional Triggers, Social Influence, and Environment & Design, we’ll explore how these pillars shape behavior and how you can use them to supercharge your marketing strategies.
    Show more Show less
    19 mins
  • Influence Unleashed: How Listerine Established a "Disease", AND the Cure.

    Influence Unleashed: How Listerine Established a "Disease", AND the Cure.
    Nov 13 2024

    Ever wondered how Listerine turned an antiseptic into a household staple? We’re breaking it down! In this quick dive, we unpack the strategy behind Listerine’s "halitosis" campaign—one of the most influential marketing moves in history. Join us for key takeaways on how fear, psychology, and social influence transformed a product and reshaped consumer habits.

    Show more Show less
    11 mins

What listeners say about Good Assumptions: Marketing Unpacked

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available