• Google Ads Smart Campaigns - Are They A Waste Of Money?

  • Nov 3 2020
  • Length: 4 mins
  • Podcast

Google Ads Smart Campaigns - Are They A Waste Of Money?

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  • Summary

  • Can an algorithm find your ideal clients and convince them to visit your website? 

    Karen Young from https://ethosmetrics.com/ explores Google Ads Smart PPC advertising campaigns .

    As the Google Ads platform continues to move (at speed) towards machine learning, I’ve been thinking about this a great deal.

    Yesterday, I had a chat with a Google advertiser. She and her business partner run a B2C service, targeting the London area.

    She’d rung Google for advice and been convinced to switch her account into a totally automated ‘Smart’ format.

    She called me for a sense check, as she felt the promises she’d been made were perhaps too good to be true.

    I suggested she go back to Google with a few additional questions.

    She got back in touch later, saying: “The Smart campaign isn’t so smart after all. It’s nuts that they even offer this service."

    The key here is asking one thing:

    How does the machine learn?
    By spending your budget on clicks.

    In this episode, I ask whether an algorithm could learn what makes your business tick, through trial and error.
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