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Welcome to Episode 287 of the MSP Marketing Podcast with me, Paul Green. This week…

• Great marketing for Windows 10 end of life: There’s a hot new opportunity – Windows 10. This soon to be obsolete operating system is good for your MSP with this end of life marketing opportunity.
• Ask this cybersecurity question to speed past phone gatekeepers: Most MSPs really struggle to reach the person they want to speak to. This trick will help you get past the gatekeeper and start a much more productive conversation.
• Can you drive new revenue with DMARC?: DMARC isn’t just critical for ensuring messages reach people’s inboxes, my guest believes that DMARC can actually generate new leads and new revenue for your MSP.
• Paul’s Personal Peer Group: This week’s question is about getting more attention and engagement by adding personalised videos to emails. Find out which software options are available for this.

Great marketing for Windows 10 end of life

So you’re an MSP trying to find new clients and also increase revenue from your existing clients. Well tell me, have you heard about the hot new opportunity – Windows 10? Yeah, you heard that, right? But how could talking about an old, soon to be obsolete operating system be good for your MSP? Is this a credible way to win new clients or upsell your existing clients? Let’s find out about the Windows 10 end of life marketing opportunity.

Five months. That’s what we’ve got until Windows 10 reaches its end of life and it’s been with us a decade you know, it first launched in 2015. Will you be sad to see it go or are you already a big fan of Windows 11? Anyway, that’s kind of irrelevant to this conversation, and I know that loads of MSPs still miss XP. I’m kind of joking there, although do you?

But what we’re talking about here is using Windows 10 as a marketing opportunity, not only to win new clients but also to upsell your existing clients. You see anytime there’s a big enforced change in the marketplace, like a major operating system reaching its end of life, that creates an opportunity for you. And one of the key things in marketing is always putting yourself in the shoes of the person that you are trying to reach and influence.

For an ordinary business owner or manager, Windows 10 reaching its end of life is going to be a bit of a shock to them in October.

Not for you and me, they announced the 2025 end of life date four years ago can you believe. But what’s big in our world and surrounds us every day does not surround ordinary business owners and managers. And you and I both know that there will be many, many people running their businesses on Windows 10 with no idea that this is coming. And maybe their MSP or their break/fix outfit has told them, but they weren’t listening or they’ve ignored it and ignored it and ignored it, and then suddenly it’s October 2025 and it’s crept up on them.

So what’s the best way to tackle this for prospects and for existing clients? Well, let’s look at those separately. And the easiest way to start is with the prospects. Now, I’m guessing you as an MSP have a preferred route forward at this point, in terms of what to do after Windows 10. So many MSPs will want their clients to upgrade to Windows 11. I do know a few MSPs that are still trying to hang on to Windows 10, and let’s not get into a technical conversation about that because that’s not really what this podcast is for. But I guess for your existing clients who are still on Windows 10, their routes f...