Saurabh Atre is the Chief Business Officer at L&T Technology Services Limited (LTTS) 

Some of his top insights for B2B sales professionals :

- 'You never really lose a deal, you always get outsold '
-  Having empathy is the key...... every sales person should have empathy.
-  The importance of having a coach during a deal and how to develop one.
- We learn  from every deal loss - don't miss out on the steps .... stick to the fundamentals.
- Bringing design thinking principles to sales 
- Avoid 'Balti Ulta' phenomenon (you have to listen to the episode for this)
- How to keep a distributed sales team motivated & performing at the highest level

.....and many more great points around selling into enterprises.  

He also referred to his favorite books -  'Only the Paranoid Survive' by Andy Grove and 'Great By Choice' by Jim Collins.

Saurabh is hiring for multiple sales roles (Individual contributors and Sales Management) , if you are interested please write to zia@sellingtoenterprises.com

Saurabh has previously held sales & business leadership positions with Tata Consultancy Services, Tech Mahindra, MindTree  & Wipro Technologies.

Please give it a listen and please share  your feedback at zia@sellingtoenterprises.com