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John Murray, owner of 96 Pecan Company in Ninety-Six, South Carolina, discusses pecan farming and candy-making. Learn how his college football experience at Clemson and desire for a meaningful retirement led him to create a thriving business that's become an integral part of his community.

In this episode, John talks about:

• His shift to pecan farming
• Applying football lessons to business
• Navigating challenges in agriculture and food production
• Starting 96 Pecan Company and expanding into candy-making
• Creating a welcoming, family-farm atmosphere
• Building customer loyalty through generosity

John explains how his business has become a place of support for those seeking empathy. We also explore the local community that's supported John's success. Discover:

• How he's turned his store into a gathering place for locals
• The impact of word-of-mouth in a small town
• How he uses his business to give back to the community

For travelers visiting Ninety-Six, SC:

• Why 96 Pecan Company is worth a stop
• What visitors can experience at the store
• A glimpse into small-town Southern hospitality

John's story shows that retirement can open new doors. This episode offers insights for those nearing retirement, considering career changes, or interested in stories of reinvention.

Listen to how John's post-retirement venture led to a beloved local business, and discover the charm of Ninety-Six through its pecan-centered enterprise.

Audio and Video: Melanie Lech Multimedia

Special Thanks to Old 96 District