Grow Your Law Firm

By: Ken Hardison
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  • Summary

  • The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW.
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Economics Management Marketing
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Episodes
  • Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon

    Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon
    Nov 15 2024
    Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you’ll learn about in this episode:
    1. Why Accountability is Key in Digital Marketing
      • Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
      • A third-party audit can cut through the confusion and provide a clear picture of what’s really working.
    2. How PPC and SEO Need Hands-On Attention
      • PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
      • SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
    3. Why All Marketing Vendors Are Not Created Equal
      • It's tough to know if your marketing agency is delivering real results or just fluffing up reports.
      • Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
    4. How Lead Conversion Starts with Solid Intake
      • Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
      • A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
    5. Ways Full-Funnel Visibility Drives Success
      • To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
      • A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.
    Resources: http://www.defactodigitalconsulting.com/
    https://www.facebook.com/DeFactoDigital
    Twitter: @defacto_digital
    https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    29 mins
  • Efficient Virtual Work Practices in Law Firms with Patrick Iyampillai

    Efficient Virtual Work Practices in Law Firms with Patrick Iyampillai
    Nov 8 2024
    Welcome to episode 252 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Patrick Iyampillai, an attorney and Partner of Hale Law. Patrick Iyampillai is an attorney and Partner of Hale Law, a personal injury law firm in Sarasota, Florida. He graduated from Florida State University with a Bachelor of Science and earned his law degree from Stetson University. Following graduation, outside of pro bono work, Patrick has dedicated himself to solely practicing plaintiff personal injury law. He has worked on hundreds of injury cases throughout the negotiation, litigation, mediation, and trial phases, and through them, he has recovered millions on behalf of the wrongfully injured and deceased. Patrick is the current President of the Manatee County Bar Association Young Lawyers Division, and he is proudly a member of the Million Dollar Advocates Forum. Recently, Patrick was awarded an inaugural 36 Under Thirty-Six Professionalism Award by The Florida Bar Young Lawyers Division, and last year he received a 35 Under 35 Award from SRQ Magazine. He has been invited to speak at Stetson Law, IMG Academy, and The Florida Holocaust Museum, and he is regularly featured on ABC 7 WWSB’s "Attorney Spotlight" program. In his spare time, Patrick enjoys golfing, traveling, playing guitar, attending concerts, seeking out the best food, and volunteering with Teen Court of Sarasota. What you’ll learn about in this episode: 1. The Importance of Annual Planning:
    • Planning marketing strategies and budgets for the upcoming year.
    • Reflecting on past performance and setting goals for the future.
    2. Employee Recognition and Engagement:
    • Conducting an annual breakfast meeting to appreciate and reward employees.
    • Involving all team members in setting collective goals and incentivizing achievements.
    3. Diversified Marketing Approach:
    • Utilizing various marketing channels like TV, radio, billboards, and digital platforms.
    • Creating a memorable slogan to differentiate the firm in a competitive market.
    4. Strategic Branding:
    • Developing a unique and memorable brand identity.
    • Standing out in a crowded market by creating a distinct brand message.
    5. Challenges in Growth:
    • Dealing with recruitment and training challenges during rapid expansion.
    • Promoting internal growth by providing advancement opportunities for existing staff members.
    Resources: https://halelaw.com/
    https://www.facebook.com/gotohalelaw
    https://x.com/gotohalelaw
    https://www.linkedin.com/in/patrickiyampillai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    20 mins
  • 8 Innovative Strategies Boost Your Law Firm's Profitability New boost with Marc Whitehead

    8 Innovative Strategies Boost Your Law Firm's Profitability New boost with Marc Whitehead
    Nov 1 2024
    Welcome to episode 251 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Marc Whitehead, Founding partner of Marc Whitehead & Associates. Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law. He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability. He has authored multiple books on the topic of disability benefit claims and litigation. Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico.

    Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.”Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices.

    Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member. What you’ll learn about in this episode: 1. Why Daily Planning is Essential:
    • How to start your day with clarity.
    • Ways to pinpoint key tasks to drive your day forward with intention.
    2. How to Leverage Time Effectively:
    • What makes a Sunday planning session powerful.
    • The role of a 90-day plan.
    3. Learn the Eight Levers of Profitability:
    • How brainstorming can unlock potential.
    • Why no idea is too big or too small.
    4. Why Focus and Adaptation Matter:
    • How laser-focus can transform your productivity.
    • The secret to staying relevant.
    5. What it Means to Play Business as an Infinite Game:
    • Why recognizing progress fuels motivation.
    • How business is an ongoing journey.
    Resources: https://www.facebook.com/MarcWhiteheadandAssociates
    https://www.linkedin.com/in/marcwhitehead/
    www.successfulbarrister.com
    www.disabilitydenials.com Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 mins

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Loved the Content

Loved the Content
I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

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