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Grow Your Law Firm

Grow Your Law Firm

By: Ken Hardison
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 The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don’t. Start your law firm growth NOW. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Avoid Lawsuits and Save Money: The Employment Law Tips You Can't Afford to Miss! With Ilona Anderson

    Avoid Lawsuits and Save Money: The Employment Law Tips You Can't Afford to Miss! With Ilona Anderson
    Jun 20 2025
    Welcome to episode 284 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ilona Anderson, founder of Carpe Diem Law Firm, a legal practice that helps businesses, employers, and employees navigate trademark protection, employment law compliance, and workplace disputes.

    Ilona is a trademark and employment law attorney. She helps entrepreneurs protect their brands and build compliant, high-integrity teams. With a decade of experience co-leading one of Florida’s fastest-growing employment law practices, Ilona brings a unique dual perspective—having represented both employees and business owners. Known for her mindful and practical legal approach, Ilona empowers business owners to avoid costly lawsuits and protect what they’ve built.


    What you’ll learn about in this episode:

    1. Importance of Trademarking: - Trademarking your name, slogan, or business elements is crucial for business protection and growth. - Getting a trademark is relatively affordable, typically costing around one to two thousand dollars.

    2. Hiring Offshore Workers:
    - Hiring offshore workers through agencies can simplify compliance with employment and tax laws.
    - Offshore workers can be managed by agencies, reducing direct employer responsibilities.

    3. Distinction Between Independent Contractors and Employees:
    - Simply labeling a worker as an independent contractor is not sufficient for legal compliance.
    - The Department of Labor and IRS use economic realities tests to evaluate worker classifications.

    4. Factors for Determining Worker Status:
    - Control over work schedules, tools, and independence are key factors in determining worker classification.
    - The totality of circumstances, not individual factors, is considered by courts in determining employee versus independent contractor status.

    5. Resource for Determining Worker Classification:
    - Access to a guide for determining employee or independent contractor status based on the latest Department of Labor guidance.
    - Listeners can request the guide from Ilona Anderson or through Ken for additional assistance.



    Resources:

    Website: Carpe Diem Law Firm | Helping Your Brand & Team Blossom
    LinkedIn: https://www.linkedin.com/in/ilona-anderson Facebook: https://www.facebook.com/CarpeDiemLawFirm/


    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 mins
  • Clicks, Clients, and Conversions: How to Dominate with AI in Legal Marketing! With Josh Konigsberg

    Clicks, Clients, and Conversions: How to Dominate with AI in Legal Marketing! With Josh Konigsberg
    Jun 13 2025
    Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms.

    Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners.

    A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences.

    What you’ll learn about in this episode:

    1. Utilizing AI Tools in Marketing:
    - Leveraging AI tools like Answer the Public for in-depth research insights.
    - Customizing content based on regional language variations for enhanced SEO strategies.

    2. Importance of Brand Consistency:
    - Maintaining brand voice and consistency with human-created content.
    - Collaborating with marketing professionals to ensure alignment with brand identity.

    3. Transparency in Project Management:
    - Demonstrating project management efforts to clients for increased transparency and appreciation.
    - Staying proactive and adaptable to algorithmic changes in digital marketing platforms.

    4. Avoiding Unreliable Marketing Agencies:
    - Steering clear of inexperienced or untrustworthy marketing agencies.
    - Engaging in industry-related groups and events to stay informed on the latest trends and technologies.

    5. AI Applications in Personal Injury Law Marketing:
    - Exploring upcoming trends in AI applications for personal injury law marketing.
    - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement.


    Resources:
    Website: http://www.lawfirmmarketingpros.com/ LinkedIn: https://www.linkedin.com/in/joshkonigsberg-seo-pro/ Facebook: https://www.facebook.com/lawfirmmarketingpros/

    Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    33 mins
  • Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte

    Legal Professionals Beware: The Alarming Rise of Cybersecurity Threats With Mark Bassingthwaighte
    Jun 6 2025
    Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility’s Conference Planning Committee. He received his J.D. from Drake University Law School. When he’s not helping lawyers mitigate risk, he’s enjoying all things Disney and lives in close proximity to the House of the Mouse What you’ll learn about in this episode: 1. Importance of Cyber Insurance: - Essential for all legal practices to protect against cyber threats. - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage: - Thorough details about security measures are required. - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures: - Crucial to implement declared security measures for coverage. - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support: - ALPS Insurance offers risk management services for legal professionals. - Support available regardless of insurance status. 5. Specialization in Legal Insurance: - ALPS Insurance provides tailored legal malpractice and cyber insurance. - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources: Website: www.alpsinsurance.com LinkedIn: https://www.linkedin.com/company/alps-corporation/ Facebook: https://www.facebook.com/alpscorporation/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    28 mins
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Loved the Content
I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

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