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In this empowering episode of GrowthLoop, hosts Tish Looper and Corey Tomlinson and welcome Sam Lancashire—award-winning trainer, bestselling author, and Chief Everything Officer at Creating Lightbulb Moments—for a candid conversation about overcoming adversity and transforming your mindset.

Sam shares her personal journey of launching a business, only to face a serious injury that forced her to rethink everything. Through it all, she embraced what she calls “rejection as redirection,” reframed no’s into 'not-yets,' and built a thriving coaching and training practice.

You’ll hear practical insights on:

• Letting go of the need to control outcomes
• Breaking free from overthinking and perfectionism
• Using mindset shifts to turn setbacks into growth
• Embracing feedback—and feedforward—as a path to improvement

Whether you're leading a team, running a business, or navigating personal challenges, Sam’s story will inspire you to reframe obstacles and take meaningful action—imperfectly, but purposefully.

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In this episode of the GrowthLoop Podcast, Corey and Tish welcome Scott Kuffer, co-founder and COO of Nucleus Security, for an honest and energizing conversation about what it really takes to build a company designed to last. Scott shares the story of Nucleus’s accidental origin—how a solution born out of personal frustration became a fast-growing cybersecurity platform by popular demand.

Scott explains why Nucleus has always rejected the “blitzscaling” mindset in favor of intentional, sustainable growth—and how that approach has become a competitive advantage in an oversaturated market. He reflects on why alignment between founders, customers, and investors is critical, and how a clear-eyed focus on solving real problems for real people helped Nucleus grow from a side project to a commercial success.

They also get into hot takes on AI hype, the dangers of over-consuming startup advice, and the number one reason startups fail (spoiler: it’s not product-related). Whether you're a founder, builder, or curious listener, this episode delivers insight, candor, and just enough baseball talk to keep things interesting.

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Selling AI solutions and other innovative technologies isn’t just about showcasing a groundbreaking product—it’s about aligning with the right stakeholders and addressing their distinct motivations. In this episode of GrowthLoop, hosts Corey and Tish sit down with Harry Powell, SVP of Data & AI at Endava, to break down the four essential buyer personas influencing AI adoption:

• Business Executives – Focused on outcomes and ROI
• Analysts – Driven by meaning and insights
• Engineers – Concerned with data movement and reliability
• IT Managers – Focused on risk, security, and process stability

Harry shares how simplifying persona targeting can streamline go-to-market strategies, reduce friction in AI adoption, and improve long-term customer engagement. The conversation explores how to overcome resistance from risk-averse stakeholders, the role of experimentation in AI implementation, and the importance of crafting the right message for the right audience.

Along the way, the discussion takes a fun detour into AI-powered PowerPoint generation, the risks of chasing “shiny object” trends, and Harry’s personal take on the perfect gin and tonic ratio.

If you’re in sales, marketing, or leading an AI-driven transformation, this episode will help you refine your approach to selling AI by focusing on what truly matters to each decision-maker.