• HALO Talks: Elevating Wellness

  • By: Pete Moore
  • Podcast

HALO Talks: Elevating Wellness

By: Pete Moore
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  • Summary

  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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Episodes
  • Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness

    Episode #521: From NASA to ASENSEI-Steven Webster on Digital Transformation in Fitness
    Oct 2 2024

    Steven Webster has carved out a rather unique career path combining sports, technology, and coaching. Originally from the UK and now in California, Steven boasts an impressive martial arts background. His expertise extends beyond the dojo, selling his first company to Adobe and working with customers including NASA, Nike, and the NFL.

    Also a Microsoft alumnus, he's made significant contributions to athletic coaching, leading British University sports teams to ten national championships. His multifaceted knowledge spans movement recognition, coaching intelligence, artificial intelligence, and athletic intelligence. Webster and host Pete Moore explore his early passion for computers sparked initially by his Dad (an electrical engineer) to eventually founding ASENSEI, a company specializing in movement recognition technology for fitness and healthcare.

    We uncover Steve's insights on enhancing consumer engagement, solving real-world problems through AI, and the future of interactive training technology. This is a deep-dive into the convergence of fitness, technology, and business innovation.

    Key themes discussed

    • ASENSEI: Movement recognition company for various applications.
    • AI coaching potential to scale being digitally demonstrated.
    • Athletes training with consumers in real time.
    • Solve frustration to validate business funding needs.
    • Building on existing AI is an industry standard practice.
    • Customer experience tests show high net promoter scores.
    • Trade shows are arsenals for success strategies.

    A few key takeaways:

    1. Holistic View of Digital Transformation: Webster emphasizes the importance of adopting a comprehensive approach to digital transformation in the HALO space. Drawing parallels with successful digital shifts in ecommerce and financial services, he underscores the necessity for both legacy and pioneer brands to integrate advanced technologies to stay competitive.

    2. Martial Arts Influence: Webster shares how his background in martial arts strongly influences his approach to coaching and technology. Martial arts not only offer physical benefits but also emotional and behavioral improvements. This translates into his work with ASENSEI, where movement recognition technology enhances fitness and health applications.

    3. Asensi's Technology Implementation: The episode focuses a lot on ASENSEI's movement recognition technology and its practical applications in fitness and health. Initially applied to indoor rowing, the tech has expanded to meet the demands of home workouts. Examples include using cameras for analyzing exercises to prevent injuries and using AI to interpret and improve physical activities.

    4. AI and Coaching Synergy: Webster clarifies that their technology is designed to complement, not replace, human coaches. The AI serves as a "copilot," capturing user movements and providing real-time feedback based on expert coaching insights. This ensures the technology enhances the coaching experience rather than detracting from the human element.

    5. Legacy Brands and Market Evolution: The discussion around how legacy fitness brands are leveraging digital technologies to enhance customer experiences is especially noteable.

    Click here to download transcript.

    Resources:

    • Steven Webster: https://www.linkedin.com/in/stevenwebster
    • ASENSEI: https://www.asensei.ai
    • Prospect Wizard: http://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com

    Connect With Us:

    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
    Facebook: https://www.facebook.com/Integritysquare
    YouTube: https://www.youtube.com/@halotalks
    LinkedIn: https://www.linkedin.com/company/integrity-square/
    Website: https://www.halotalks.com
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    33 mins
  • Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness

    Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness
    Sep 25 2024
    In today's episode, host Pete Moore welcomes (for his second appearance on HALO Talks) Deekron Krikorian--formerly known as the Fitness DJ--and currently a new author, fitness professional specializing in those over 40, and a seasoned entrepreneur. He shares how his father's rugby background created a lifelong commitment to health and fitness. Transitioning from a corporate career to promoting customized, curated fitness music for professionals, Deekron's prior company "Motion Traxx" grabbed over 100,000+ listeners monthly, leading to powerful brand partnerships. He's since authored a new book focusing on the "9 shifts"—a holistic system addressing the Mind, Body, and Life challenges that many of us face, especially as we get older. Deekron and Pete delve into crucial topics including deception in 'healthy snacks' marketing, the significance of 'imperfect actions' for high achievers, and balancing data-driven fitness coaching with personal accountability. Deekron also discusses his coaching philosophy, emphasizing the importance of emotional intelligence and personal development in achieving lasting health and wellness. On the power of emotional intelligence, Krikorian opines, "The one thing I've benefited from even more, I would say, than my business school experience was the personal development work I did to understand how I'm wired, to understand my emotions, thoughts, feelings, where are they coming from, and how do I shift them so I could get out of things that other people struggle with. Things like self doubt, imposter syndrome, limiting beliefs, self criticism, shame, all these things that we go through as human beings. There's not enough emphasis on understanding that and gaining emotional intelligence." Key themes discussed Challenges for over-40s: Mind, body, life categories.Specialize in mindset coaching, public speaking, holistic solutions.GLP drugs: Weight loss, smoking cessation, appetite reduction.GLP-1 agonists may cause long-term digestion issues.Clients graduate, reconnect, and new ones join.Personal development surpasses business school for growth. A few key takeaways: Holistic Coaching Approach: Deekron's unique coaching philosophy centers on a holistic approach, emphasizing the importance of addressing both physical and mental factors. His method, as outlined in his book, involves tackling challenges related to the mind, body, and life in a structured 3x3 system, which he believes is key to sustainable wellness and personal growth. Imperfect Actions Over All-or-Nothing Mentality: High achievers often fall prey to the all-or-nothing mentality, where they neglect exercise if it can’t be "perfect." Krikorian encourages focusing on "imperfect actions" like shorter, more frequent walks, which can be more achievable and still significantly beneficial for overall health. Personal Development and Emotional Intelligence: One of the critical aspects of Deekron's coaching is the emphasis on personal development and emotional intelligence. He advocates for understanding one's emotions and habits to drive behavior change. His book serves as a tool for self-help and personal growth, encouraging readers to introspect and change from within. Scaling Through Relationships and Technology: Deekron doesn't aim to build an empire but rather to nurture meaningful, personalized relationships with his clients. He underscores the importance of technology in scaling his coaching model, through training and certifying coaches who can replicate his approach and maintain the same level of personalization with clients. Long-Term Health Over Quick Fixes: In discussions about weight loss drugs and other "quick" solutions, he cautions against the allure of such shortcuts and highlights their potential long-term side effects. He advocates for building mental strength and discipline and prioritizing sustainable health practices over temporary fixes. Click here to download transcript. Resources: Deekron Krikorian: https://www.linkedin.com/in/deekron/The Healthy Higher Performer: https://www.theinpowermentco.com/ The Nine Shifts: https://www.amazon.com/Nine-Shifts-Mind-First-Method-Transform-ebook/dp/B0CRYHM6GW Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
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    30 mins
  • Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science

    Episode #519: BrainLit and Healthy Indoor Environments-Insights from Kyle Harris on Light Science
    Sep 4 2024
    In today's episode, we dive into (a relatively new field in the US) the fascinating world of 'healthy/performance lighting' with Kyle Harris. Join host Pete Moore as they explore Brainlit technology, a Swedish company that creates healthier indoor environments by mimicking the natural spectrum of sunlight through advanced LED modulation. Kyle and Pete discuss expanding partnerships with major sports teams like the Sacramento Kings, tackling market challenges, and the impressive patent portfolio that underpins Brainlit's revolutionary approach. We'll also touch on the technology's journey into various markets, the quantifiable benefits for athlete performance and overall wellness, and the future-proof nature of lighting solutions making waves in the US sports sector. Inspired by Tord Wengren, one of the team behind behind Bluetooth and a platform expert from companies like Samsung and Huawei, Brainlet aims to revolutionize indoor lighting. Under Kyle’s influence, the company focuses on modulating and controlling LED lights to replicate the perfect sunlight spectrum indoors. This innovative approach not only creates healthier work and living environments but also aligns with the natural ways in which sunlight energizes and keeps people focused, reminiscent of the benefits our ancestors experienced. This technology has been used in Europe for quite a while and has recently starting gaining traction in the states. Harris states, "Companies that we work with, the professional teams especially, tell their players, 'We have installed for your benefit lights that make you recover better, sleep better, that can energize you before a game and decompress you post game.' I would say, conservatively, there's a 10 year difference in the understanding of light tech and health and wellness between Europe and the US to some extent, and how they look at light. Because of we come out of the Nordics, there's a much better understanding of the power of light." Key themes discussed Entering new markets and educating resistant leaders.Exercise benefits, lighting impact on athletes, ROI.Light system enhances health, wellness in various environments.Future-proof design allows for continuous evolution.Challenges in light tech and market traction.Investment in new sports facilities for next generation.Custom health solutions for optimal indoor environment. A few key takeaways: Brainlit Technology and Its Benefits: Brainlit specializes in creating healthy indoor environments by modulating LED light to mimic the natural sunlight spectrum. This tech offers significant health benefits including improved productivity, better sleep patterns, and reduced sick days. Strategic Partnerships in Sports: Brainlit has formed partnerships with major sports organizations, including the Sacramento Kings and others. These collaborations demonstrate the effectiveness of their technology in enhancing athletes' performance and overall wellness, further expanding their reach to the English Premier League and other major leagues. Market Education and Challenges: One of the prominent challenges discussed is the necessity of educating architects, construction teams, and potential clients about the benefits of healthy lighting. Communication and timely implementation remain key barriers, especially in new builds and the fragmented school district market. Holistic and Future-Proof Solutions: Brainlit offers versatile and adaptive lighting systems that cater to specific facility needs, such as providing optimized lighting during unconventional hours and for jet lag mitigation. Their solutions are designed to be future-proof, with remote accessibility management to allow for ongoing upgrades. Enterprise and Support Staff Focus: Beyond targeting athletes, Brainlit is emphasizing an enterprise solution that supports not only players but also coaches and support staff. This broader approach helps create a holistic wellness environment for everyone involved, and positions them as a comprehensive solution in various vertical markets including health clubs, sports, and studio markets. Click here to download transcript. Resources: Kyle Harris: https://www.linkedin.com/in/kyleharris/ Brainlit: https://www.brainlit.com Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
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    30 mins
Economics Hygiene & Healthy Living
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