• HUL’s Vim throws the kitchen sink at men

  • Jan 16 2023
  • Length: 9 mins
  • Podcast

HUL’s Vim throws the kitchen sink at men

  • Summary

  • HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

    Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

    Check out the ads here:

    • Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
    • Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
    • Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
    • Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
    • Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
    • Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

    Vim ad campaign featuring Virender Sehwag:

    • https://www.youtube.com/watch?v=CAAl3J0yKyw
    • https://www.youtube.com/watch?v=AwY0IjoSNRk
    • https://www.youtube.com/watch?v=h03H-e0rpCM

    Vim’s December 2021 ad campaign:

    • https://www.youtube.com/watch?v=6b8f3XQZZXc

    P&G Ariel’s Share The Load campaign:

    • https://www.youtube.com/watch?v=AIr5btESyNA
    • https://www.youtube.com/watch?v=wJukf4ifuKs
    • https://www.youtube.com/watch?v=8QDlv8kfwIM
    • https://www.youtube.com/watch?v=DA64FF7MR58

    Lloyd Unisex washing machine ad:

    • https://www.youtube.com/watch?v=vOX0XrxYqpc

    Henkel’s Pril Tamarind ad:

    • https://www.youtube.com/watch?v=yGU34cOjQRg

    You can follow Karthik Srinivasan on social media

    LinkedIn : ( https://www.linkedin.com/in/karts/ )

    Twitter: ( https://twitter.com/beastoftraal )

    Instagram: ( https://www.instagram.com/beastoftraal )

    Blog: ( https://beastoftraal.com/)

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.

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    See omnystudio.com/listener for privacy information.

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