Handmade & Beyond Podcast

By: LL - Etsy & Handmade Business Coach
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  • Summary

  • I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.
    All content is copyright of Handmade & Beyond
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Episodes
  • $0 Fees! Will Etsy Be Next?

    $0 Fees! Will Etsy Be Next?
    Oct 4 2024

    In this episode, I dive into the topic of Etsy fees and explore whether Etsy will follow the trend of other e-commerce platforms reducing or eliminating seller fees. As a seasoned Etsy and e-commerce seller with nearly a million dollars in sales, I break down recent fee changes from platforms like Mercari, eBay, and Poshmark, and what these shifts could mean for you as an Etsy seller. I’ll explain why fees are a necessary part of doing business online, how to manage your profit margins, and how to prepare if Etsy’s fees continue to rise. If you’re looking for ways to increase profits while navigating rising fees, this episode is for you.

    👋 Join The Etsy Games (Free) & Learn how to make more 💰 on Etsy. Get the framework I used to earn over $550,000 on Etsy & win cash prizes!!!🤯 Support, community, motivation & tons of fun!🎉 🚀Get your FIRST or NEXT Sale within 30 Days!🚀 Join here for FREE: https://www.skool.com/etsy-games-8622/about
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    8 mins
  • The Difference Between A Good & Bad Etsy Seller - This May Surprise You!

    The Difference Between A Good & Bad Etsy Seller - This May Surprise You!
    Sep 24 2024

    👋 Join The Etsy Games (Free) & Learn how to make more 💰 on Etsy. Get the framework I used to earn over $550,000 on Etsy & win cash prizes!!!🤯 Support, community, motivation & tons of fun!🎉 🚀Get your FIRST or NEXT Sale within 30 Days!🚀 Join here for FREE: https://www.skool.com/etsy-games-8622/about

    In today’s episode, we break down the key factors that separate successful Etsy sellers from those who struggle to get sales and traffic. Whether you’re just starting out or have been on Etsy for a while, this episode will help you level up your business with actionable strategies. From improving product quality to optimizing your listings, pricing, and branding, you’ll learn the exact steps to take your Etsy shop to the next level.

    We’ll cover essential areas like customer service, time management, and adapting to Etsy’s ongoing changes. Plus, you’ll hear about the exciting new Etsy Games—a free, fun way to grow your shop, win prizes, and connect with a supportive community. Tune in for tips, inspiration, and real-world advice to help you succeed on Etsy!
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    25 mins
  • The Difference Between $0 & $100,000 in Etsy Sales (How To Fix)

    The Difference Between $0 & $100,000 in Etsy Sales (How To Fix)
    Sep 10 2024
    💻Certified Etsy SEO Specialist Program - Increase Traffic & Sales in as little as 2 weeks with no prior Etsy knowledge: https://www.handmadeandbeyond.com/certifiedetsyseo 📧Here's the tool I use for email marketing and Etsy keyword research: https://www.alura.io/?via=LLETSY 📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess 🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart 🌟 🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀 Etsy sellers often face challenges in scaling their businesses, primarily due to a lack of understanding of their roadblocks. This article aims to illuminate common pitfalls and provide actionable strategies to enhance sales and traffic on Etsy. Key Takeaways Identify and address roadblocks in your Etsy business.Focus on conversion rates rather than just increasing traffic.Improve listing quality to justify pricing and attract buyers.Utilize marketing tactics like urgency and scarcity to boost sales. Understanding Roadblocks in Your Etsy Business One of the biggest reasons Etsy sellers struggle is their inability to pinpoint roadblocks in their business. When you don’t know where the issues lie, you end up spending time on activities that don’t contribute to growth. This can lead to frustration and, ultimately, quitting. To avoid this, it’s crucial to analyze your business intuitively and focus on the right areas. Think of your business like a clogged drain; if you don’t identify the clog, the overflow will only worsen. Once you remove the blockage, you’ll see improvements in traffic and sales. Analyzing Your Etsy Stats Let’s dive into some practical examples using Etsy stats. Suppose you have: 586 visits (unique visitors)6 ordersThis results in a 1% conversion rate (6 orders / 586 visits). A 1% conversion rate is average, but where should you focus your efforts? Should you aim to increase traffic or improve conversion rates? Focusing on Conversion Rates If you increase visits to 1,000 but still have 6 orders, your conversion rate drops to 0.6%. Conversely, if you keep visits at 586 and increase orders to 10, your conversion rate rises to 1.7%. This indicates that improving conversion rates is often a more effective strategy than merely increasing traffic. Improving Listing Quality To boost your conversion rates, start with listing quality. Here are some factors to consider: Images: Ensure your photos are clear and showcase the product effectively.Value Justification: Clearly explain why your product is worth the price. Avoid simply lowering prices; instead, highlight unique features and benefits.Descriptions: Provide detailed descriptions that answer potential buyer questions and eliminate confusion.Shipping Times: Offer reasonable shipping times to encourage purchases. Marketing Tactics to Enhance Sales In addition to improving listings, consider implementing marketing tactics: Coupon Codes: Offer discounts to customers who add items to their cart but don’t complete the purchase.Scarcity and Urgency: Create a sense of urgency by highlighting limited quantities or time-sensitive sales. Evaluating Individual Listings Let’s say you analyze a specific listing: 5 visits and 1 sale results in a 20% conversion rate. While this is impressive, the bottleneck is still the traffic. Focus on increasing visits to this listing rather than tweaking it further. The Importance of Listing Quantity If you have 10 listings and 50 visits with 0 sales, the issue may not be conversion or traffic but rather the number of listings. With too few listings, you lack sufficient data to make informed decisions. To improve your chances of success: Increase Your Listings: More listings mean more opportunities for traffic and sales.Optimize Each Listing: Ensure each listing is fully optimized with relevant keywords and tags. Conclusion In summary, the key to transforming your Etsy sales from $0 to $100,000 lies in identifying and addressing your business's roadblocks. Focus on improving conversion rates through high-quality listings and effective marketing strategies. Remember, your time is valuable; prioritize actions that will yield the most significant impact on your business. By doing so, you’ll set yourself up for long-term success in the Etsy marketplace.
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    21 mins
Leadership Marketing Economics
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