Happy New Year
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Happy New Year
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About this listen
In the past 30 days more video content has been uploaded online than the major US television networks have created in 30 years. Let that sink in for a minute.
It's no secret. That video is a powerful force. A force That's been growing in usage year over year in 2018, 87% of online marketers used video.
What has changed is how important video has become on every platform and channel across your entire business. And these days video isn't just for people with big budgets.
Years ago, video is almost exclusively produced by the high dollar creative departments. Equipment costs were high and measuring video success was limited today, all that has changed. Thanks to the rise of technology. Video is used more widely as a business strategy across marketing sales and service teams. Now marketing, sales ,or service teams, embrace this medium.
When done correctly, a video marketing strategy is an effective way to attract, engage and delight your audience in a human and helpful way.