We digest "The Power of Habit" by Charles Duhigg, which explores the science behind habit formation and its impact on individuals, organizations, and society at large. The text focuses on the "habit loop," a neurological process that involves a cue, a routine, and a reward, and argues that understanding this loop can be crucial for changing habits and achieving personal and professional goals. The excerpt highlights the habit loop's power through diverse examples, ranging from an amnesiac who learned to navigate his environment through habit despite lacking conscious memory to companies that successfully implemented changes through cultivating new organizational routines. The author ultimately argues that by understanding how habits work, individuals and institutions can harness their power for positive change and overcome negative patterns.

ABOUT THE AUTHOR

Charles Duhigg born 1974, is an American journalist and non-fiction author. He was a reporter for The New York Times. He currently writes for The New Yorker Magazine and is the author of three books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better and Supercommunicators: How to Unlock the Secret Language of Connection. In 2013, Duhigg was the recipient, of the Pulitzer Prize.