
Harnessing Authenticity & AI: Building a Digital Presence with Anna Sheppard
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About this listen
In this episode, David Fisher is joined by Anna Sheppard to discuss the evolving landscape of digital presence for business owners.
Together, they examine the power of video as a tool for authentic connection and why diverse content is essential in today’s market.
The conversation explores how AI can streamline business operations—without losing the vital human touch—and addresses the realities of delegation, leadership, and stepping back to gain clarity.
David and Anna share practical insights on taking responsibility, embracing personal growth, and the freedom that comes from effective business management.
Tune in for a candid discussion on balancing technology, authenticity, and leadership in the journey to a successful business exit.
Chapters
00:00
The Birth of Meerkat Creative
03:27
Embracing the Camera: A Shift in Perspective
06:27
Authenticity in Content Creation
08:52
Polishing Your Business for Sale
10:33
The Importance of a Strong Digital Presence
13:13
The AI Sandwich: Merging Technology with Humanity
15:13
Balancing Business Operations and Personal Life
21:42
The Challenge of Letting Go
22:32
Finding Clarity on the Camino
24:36
The Importance of Headspace
26:16
The Control Freak Dilemma
27:47
Learning from Painful Experiences
33:26
Embracing Problems as Opportunities
34:45
Redefining Freedom in Business
40:51
Planning for the Future
41:59
Introduction to Business Exit Formula Podcast
42:01
Preparing for Business Exit and Legacy
43:26
Our special guest:
Anna Shepherd -Meercat Creative
https://meerkatcreative.com.au/
Your hosts:
Josie and David Fisher from Business Exit & Beyond