In this episode of the podcast, Lydia interviews Pete Moore, the Founder, Managing Partner, and Chief Dream Architect at Integrity Square, a financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. They discuss the HALO lifestyle, which represents Health, Active Lifestyle, and Outdoors, and how it is redefining the health and wellness space.

Pete also talks about his book, "Time To Win Again: 52 Takeaways From Team Sports To Ensure Your Business Success," which uses an "Athlete's Mindset" to become a business tycoon. He mentions that several athletes such as Michael Jordan, Tony Hawk, and Serena Williams have used their abilities to dominate other fields and become key players in business with brands, merchandise, and sponsorships worldwide. Pete emphasizes that with the right guidance and mentor, anyone can apply their athlete mentality to tackle the competition.

Pete and his team at ISQ have played an active advisory role in over 100 mergers & acquisitions, private placements, and advisory assignments across North America. They have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.

ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, and HALO Academy, an Executive Education Bootcamp Series. The HALO Talks podcast has over 250 completed interviews and 50,000 downloads, making it a "must-listen" for anyone working or investing in the sector.

Pete's background includes working as Head of the Active Lifestyle & Wellness Group at Sagent Advisors and co-founding FitnessInsite, a SasS sales management platform. He built his business and financial acumen on top of the foundation laid at three critical positions early in his career, including Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc.

Pete graduated from Emory University and received his MBA from Harvard Business School. While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. He is also an avid football, basketball, and tennis player, podcast host, amateur ventriloquist, pro bono DJ, and fitness enthusiast.

Overall, this episode provides valuable insights into the HALO sector and how an athlete's mindset can be applied to become a successful entrepreneur