Health Impressions: Authority, Acquisition, Retention Podcast By Bryan Cush cover art

Health Impressions: Authority, Acquisition, Retention

Health Impressions: Authority, Acquisition, Retention

By: Bryan Cush
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 Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.Copyright 2025 All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Healthcare Branding Essentials with Saul Marquez

    Healthcare Branding Essentials with Saul Marquez
    Jun 16 2025
    In this episode, host Bryan Cush engages with Saul Marquez, CEO of Outcomes Rocket, as they delve into the nuances of brand strategy in healthcare. Through their conversation, they unpack the intersection of corporate experience and entrepreneurship, emphasizing the pivotal role that strategy plays in achieving impactful marketing outcomes. Saul shares his journey from a fruitful career in medical devices to launching Outcomes Rocket, underlining the importance of having clear brand messaging and understanding the personas of your target audience. This discussion is rich with insights into how effective brand marketing can drive performance, conversion, and retention within the healthcare and health tech sectors. Saul elaborates on the foundational elements of a robust brand strategy, including the necessity of constructing a concise brand house consisting of promises, attributes, and pillars. On the tactical level, he advises on leveraging both qualitative and quantitative data to optimize web conversions and overall marketing performance. He also touches on the significance of learning from mentors, the essential practice of mindfulness, and accepting personal challenges to overcome entrepreneurial fears.
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    50 mins
  • Navigating the Challenges of Healthcare Branding and Authority

    Navigating the Challenges of Healthcare Branding and Authority
    Oct 23 2023
    Show notes: In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making. About the guest: Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site. Learn more about Dean Browell: LinkedIn - https://www.linkedin.com/in/deanbrowell Website - https://discoverfeedback.com/ Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/ Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/
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    52 mins
  • EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray

    EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray
    Oct 9 2023
    Show notes: Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing. About the guest: Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries. Learn more about Lily Ray: Website - https://lilyray.nyc/ LinkedIn - https://www.linkedin.com/in/lily-ray/ Facebook - https://www.facebook.com/lilyraynyc/ IG - https://www.instagram.com/lilyraynyc/ Twitter - https://twitter.com/lilyraynyc Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/ Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/ Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: media@tidalhealthgroup.com
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    39 mins
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