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In this episode, we welcome back an inspiring healthcare leader to discuss the future of healthcare transformation. We dive into the concept of humanistic healthcare, the importance of purpose-driven leadership, and how business model innovation is reshaping the industry. Tune in to learn about the movement that’s breaking healthcare free from the traditional mold, creating a system that focuses on health, not just healthcare.

Key Takeaways:

• Humanistic Rebel Leadership: A new movement focused on humanizing healthcare through purpose-driven leadership and collective action.
• Digital & Business Model Transformation: How integrating digital tools with new business models is driving innovation in healthcare.
• ChenMed's Success Story: A prime example of humanistic care paired with cutting-edge technology to serve a high-needs population.
• The Power of Love in Healthcare: Building systems that care for patients holistically, addressing not only their medical needs but their emotional and social well-being.
• The Future of Healthcare: Shifting focus from a profit-driven, transactional model to a health-centered, preventative care approach.

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In this episode, we explore the challenges and opportunities in healthcare marketing, diving into actionable strategies for B2B success. Our guest shares insights on transitioning from corporate to entrepreneurship, how to build trust through owned, earned, and paid media, and the importance of staying persistent in a complex industry. Whether you're in healthcare or just looking to elevate your marketing game, this conversation is packed with valuable lessons.

Key Takeaways:

• Transitioning from Corporate to Entrepreneurship: The importance of clarity and support in taking the leap from corporate to founding a healthcare-focused company.
• Three Pillars of Marketing: Understanding the balance between owned, earned, and paid media for scalable success in healthcare marketing.
• Building Relationships in Healthcare: The critical role of relationship-building and personalized outreach in driving B2B success.
• The Power of Earned Media: How credibility through third-party validation can significantly shorten sales cycles.
• Account-Based Marketing: Why focusing on key decision-makers within healthcare organizations is essential for long-term success.
• Persistence Pays Off: Consistently showing up and staying ready for the right opportunities can make all the difference in business.

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In this compelling episode of the Healthcare Trailblazers podcast, we sit down with Eric Lisle, CEO of Southeast Primary Care Partners, to discuss the critical challenges facing independent doctors in today’s healthcare landscape. From his military roots to leading healthcare giants like Humana and Optum, Eric shares his unique journey and reveals how he’s creating a new model that empowers doctors to maintain their independence while thriving in the modern healthcare ecosystem. Tune in to hear Eric’s insights on the future of value-based care, the struggles of physician autonomy, and what it really takes to disrupt the healthcare industry.

Key Takeaways:

• Military to Medicine: Eric Lisle’s career started in the military, where he gained invaluable experience in healthcare logistics and administration, laying the groundwork for his later roles in civilian healthcare.
• Challenges of Independent Practices: Eric highlights the significant struggles faced by independent doctors, including the overwhelming administrative burdens and the difficulty of staying competitive in a market dominated by large health systems.
• Value-Based Care Evolution: While value-based care offers potential benefits, many practices in the Southeast are still behind in adoption, presenting both challenges and opportunities for improvement.
• Physician Autonomy: Southeast Primary Care Partners focuses on preserving the autonomy of doctors, allowing them to maintain their practice identity while benefiting from the support and resources of a larger network.
• Strategic Growth: Eric emphasizes the importance of focused, regional growth rather than overextending into multiple markets, ensuring that the organization’s values and effectiveness remain strong.
• Healthcare System Flaws: The conversation delves into the inefficiencies within large healthcare systems, particularly how they often fail to align physician incentives with patient care, leading to dissatisfaction among doctors.
• Future of Southeast Primary Care Partners: Eric shares his vision for expanding in the Southeast, with a strong commitment to supporting independent physicians and driving better healthcare outcomes in the region.