Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty.

Chapters:

00:00 Introduction and Overview
01:29 The Power of Communications and Marketing
03:39 The Role of Advanced Word of Mouth
12:20 Enhancing Content Creation with AI
20:03 The Importance of Governance and Ethics in AI
35:18 Streamlining Content Creation with AI Tools
37:55 The Human Element in Decision-Making
41:59 The Evolution of Word-of-Mouth Marketing
44:30 Modern Word of Mouth and the Importance of Human Testimonials
48:20 Building Community and Leveraging Existing Communities
52:45 The Challenges of Virtual Communication and the Need for Human Connection
53:26 Learning from Mistakes and Battling the Inner Critic
57:35 Maintaining Client Relationships through Rigorous Proofing and Checking
01:01:25 Everyone is Learning and Figuring It Out
01:04:22 The Essence of a Brand and the Need for Adaptation

Connect with Adrianna on LinkedIn.

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat.

I talk about my favorite topic: BRAND.

Enjoy!

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.

Learn more about Oliver

· LinkedIn

· EO IPSO Communications

· Website

Books

· MessageMachine

· Unignorable

· Speak like a CEO

Topics

· The three myths of communications

· Oliver’s journey: from corporate to entrepreneurship

· The lure of the “Spin Doctors”

· The 5 pillars of great communications

· Connecting personal stories to a company’s mission

· The world of EasyJet

· Crisis communications

· The role of the brand in cultural issues

· The one insight in life

· What is a healthy brand

Connect with Howie

LinkedIn

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy.

Learn more about Stephen:

Brand Master Academy
Instagram
LinkedIn
YouTube

Lessons:

• Transition to design and journey
• Organic growth in brand strategy
• Navigating career transitions
• Embracing change in the market
• Value of education in strategy
• Building an audience through content
• Personal connections for brand expansion
• Podcasting and industry trends
• A devastating client story

Connect with Howie:

LinkedIn

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia.

Matt Davies is a brand and culture consultant and advisor to CEOs and leaders. He is the other co-host of the JUST Branding podcast. Matt is a certified brand specialist & strategist as well as an award winning executive advisor in the UK.

Learn more about Jacob

· LinkedIn

· Website

Learn more about Matt

· LinkedIn

· Website

Lessons

· Taking a chance on brand strategy

· From “enemies” to co-hosts

· Learnings from the JUST Branding podcast

· Evolving trends in branding

· Blowing your own trumpet

· What it takes to build a strong brand

· Differentiation vs. distinctiveness

· The debate on purpose driven branding

· The importance of genuine relationships

· Designing your work around an ideal life

· The power of collaboration

· A real confession about workshops

· The opportunity in Healthcare brands

Episode website URL:

https://www.healthybrandconsulting.com/podcast/jacobandmatt-ep30

Connect with Howie:

LinkedIn

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal brand. If you are into brand, into strategy, you won’t regret listening to this one.

Learn more about Julian:

· LinkedIn

· TikTok

· Instagram

· X

· YouTube

· Website

Topics covered:

· The 1,2,3 of strategy

· The refreshed comms framework: Live, look, buy

· The biggest mistake B2B marketers make

· Benefit ladder exercise in real time

· Emotional benefit: do we need it to be unique?

· The best definition of an insight

· Imposter syndrome and how to get over it

· Personal branding and your wardrobe

· Julian’s biggest regrets

Episode website URL:

https://www.healthybrandconsulting.com/podcast/juliancole-ep28

Connect with Howie:
LinkedIn

BONUS:

Use special coupon code HEALTHYBRAND to get a 25% discount for the Strategy Finishing School course. Link HERE

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career.

Learn more about Pat

· LinkedIn

· Mastering Medical Device

· EM Device Lab

Lessons

· Brand is reputation

· The curse of knowledge

· Transitioning from a product focused startup

· Mistakes and red flags in hiring

· The importance of a brand audit

· Differentiating your brand

· Owning your entry marketplace

· Understanding the customer

· Moving up your career

· Recognize the fallibility of your leaders

· The aha moment in Pat’s life

Episode website URL:

https://www.healthybrandconsulting.com/podcast/patkothe-ep28

Connect with Howie:

LinkedIn

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands.

Learn more about Martin

· LinkedIn

· Website

Lessons

· The power of brand purpose

· How to communicate value effectively

· The rationality myth

· Purpose activation and ROI

· The influence of emotion on decision making

· Creating a safe and fun environment in workshops

· Converting non-believers in brand

· How to transform yourself and push through fear

· Confronting difficult conversations

· Branding to breakdown silos

· The ‘aha’ in Martin’s life

Episode website URL:

https://www.healthybrandconsulting.com/podcast/martinzarian-ep27

Connect with Howie:

LinkedIn

How I can Help You

1. Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching