At our team meetings this week, we walked through the Golden Hour book, Habit Formation, and Habit Stacking.

The team came up with some amazing examples of habits that could be stacked once gym owners have mastered the basic marketing habits in the TBB program:

Coach convos

Roleplay

Metrics checking (esp sales metrics)

The daily marketing tactics in this book

Reading a P&L

Getting client referrals

Consistent delivery of service by your staff

Selling your product or service

Client communications

Staff evaluations

Content creation

0:00: Hey, mentor, Team Peter, coming at you with a help.

0:03: Best episode today.

0:06: Really fun one in my opinion, how do we avoid boredom as a mentor?

0:12: And maybe boredom is used too loosely here.

0:14: But the boredom I'm referring to is we repeat a lot of the same material over and over and for some of us that's four or five years or longer at this point, Some of you guys are a little bit newer and that's going to become something that you're like, I've said this before.

0:27: I've said this before.

0:29: And how do I avoid bringing in my newest hottest topic into the conversation?

0:33: Like I just read a great book and I'm like, I wanna bring unreasonable hospitality into every call because the book was so mind blowing to me.

0:41: I really want to talk about some tips and things that I do to avoid that shiny object.

0:46: So first of all, we all know we've heard it before.

0:49: We need to stay focused on doing the basics.

0:52: If you do the basics over and over, then we're going to see the best results.

0:57: It's almost as if we hosted an entire summit around that and virtuosity.

1:01: So we have to remind our mentors that we should be doing audits quarterly, semi annually or annually.

1:08: And those audits can change from financial audits to client journey audits.

1:12: Even doing seed client interviews over at least once a year is something I heavily encourage my clients to do because their seed clients are changing, especially seed clients that you had since before COVID to after COVID.

1:24: So I go back to the basics very often.

1:27: And in those basics, I like to audit different parts of the business with people again at various in increments throughout the year.

1:35: The next thing I love to do is if I have a lot of clients, I will often look at the most important thing in the tool kit that is relevant and I'll use that for all of my calls in the same day or all of my calls in the same month.

1:49: So recently, there's been a lot of transition back to storytelling on social media.

1:55: So looking at social media content and how we're utilizing that, especially with the update to the two brain tool kit around lead magnets.

2:04: And really, if you look back at a lot of my calls over the last few weeks, I've been reintroducing lead magnets to a lot of people because we get a lot of yeses.

2:11: Hey, do you know how to use a lead mag?

2:13: Oh Yeah.

2:14: Yeah.

2:14: Yeah.

2:14: I sent it out in my email last week.

2:16: Well, great.

2:16: Can you share your screen with me and show me how you used it?

2:20: And then I realized that their interpretation of lead magnet is one or two degrees different than maybe what Kieran or Tarn have told us about lead magnets.

2:27: So we really want to understand, are they using the most basic tools?

2:32: And then do they actually understand or comprehend how to utilize those tools?

2:38: So the audit doesn't stop on a call for my boredom for me, just to say, do you understand what we're saying?

2:44: It comes back to proof, either share your screen and show me, you understand or, and this is a big one for me.

2:51: I will go find someone of my clients that have done this really well and give my current mentee that I'm talking to social proof.

3:00: This is a great way to do it.

3:04: So oftentimes I go back and look at somebody that got 50 plus likes on one of Coop's top Facebook posts or they got a ton of shares on one of those things or they, I know their lead magnet brought in a few clients and I'll go and I'll get a screenshot of that and I'll share that.

3:19: So how do I avoid boredom?

3:20: A couple of key things here.

3:22: One, I'm always...

Today, we're talking about doing it for them, and why we shouldn't. One of the greatest gifts that you can give entrepreneurs is not specific tactics or even strategies. These things work for a while and tend to fade out with time or change. The great thing that you can give entrepreneurs in a mentorship program is skills. There are really four stages to skill development. First there's the learning phase. I do it and you watch, and we cover this in two brain inside our curriculum. They're going through the course. Here's how to do it, and they're basically watching one of us do it. Second phase is, we do it together. And this is what the mentorship calls are for. We go through the work and we get it done on the call. The third phase is, you do it and I watch. And this is really where growth phase, or higher levels of mentorship, come in. We are giving them homework and checking to make sure that they've done it, and hopefully taking a peek to make sure that they've done it well. And fourth, you do it and I support you and watch you train others. So the four phases of skill development are, I do it and you watch like a course. Second, we do it together. Third, you do, I watch, and fourth, you do, I support and you train others. This, teaching it to other people, as you found, as a mentor, often helps the skill really become honed, because when we're mentoring other people to do it, we get a more objective perspective on what we're doing ourselves. That said, when we're teaching people to do skill acquisition, there are a few things that you do to sabotage them. You care so much about all of your clients, that you tend to do things for them, instead of giving them the power and the tools to learn how to do it themselves. And when you do it for them, they don't learn the skill. So instead of posting bright spots where you tag your clients and say, I'm so proud of them for doing this, text a client and say, post your bright spots, or text a client and say, I'm proud of you for this. Share that as your bright spot, don't email their accountant or their bookkeeper or their lawyer or their software company. Don't take a call to learn something that you then turn around and try and teach them. Show them how to book the call, show them how to write the email, show them how to query their bookkeeper and ask for the P and L help them do it. I'd never say that our clients are like our kids, but all of you parents know that cutting your kids steak when they're a teenager is not preparing them for life. You have to give gym owners skills, and that means reps, that means habits, that means letting them fail and then helping them get back on the horse and do it the right way instead of driving the cart for them. Thank you for helping other entrepreneurs.