In this episode, I break down my complete strategy for creating Instagram Reels that actually work for local businesses. I explain why we shouldn't chase views, introduce my 3T Formula (Type, Topic, Text) for creating effective Reels, and share how to leverage these Reels as cost-effective ads to reach thousands of new potential customers in your community.

Episode Highlights

• Why local businesses shouldn't obsess over Reel views [02:15]
• The 5 reasons local businesses should use Reels (the right way) [04:30]
• The 3T Formula for creating effective local business Reels [08:45]
  • Type: B-roll with music, B-roll with voiceover, or face-to-camera [09:10]
  • Topic: The BUS Framework - Behind the scenes, Uniqueness, Storytelling [10:35]
  • Text: Hook, Context, Call to Action [15:20]
• Technical tips and app recommendations for creating Reels [18:40]
• How to use Reels as part of your local ad strategy [20:15]

Resources Mentioned

• Launch Your Local Ads Mini-Course: https://hello.nicoleeldridgemedia.com/minicourse-15
• Hometown Advantage 3-Month Program $200 OFF FOR FEB 25: https://hello.nicoleeldridgemedia.com/course200
• Hometown Advantage 3-Month Program: https://hello.nicoleeldridgemedia.com/course
• Application for done-for-you ad services for LOCAL business: https://marketingcompany167327.hbportal.co/public/fbads
• Application for done-for-you ad services for ONLINE businesses: https://marketingcompany167327.hbportal.co/public/66e24bfb082cc7002d012128

Connect With Me

• Instagram: www.instagram.com/nicoleeldridge_ads
• Email: nicole@nicoleeldridgemedia.com
• Want this month's Reel hooks? DM me on Instagram!

In this transparent episode, I'm sharing my exact revenue, expenses, and profit from 2024 ($75,591 revenue with $55,560 profit!) plus the mindset shifts that helped me double my income from the previous year.

In this episode, I break down:

• My four biggest expense categories and why I don't regret (almost) any of them
• How I spent $4,000 on Facebook ads and turned it into multiple $9,000 launches
• Why being afraid to spend money might actually be a confidence issue
• My exact profitability goals for 2025 (and how I plan to hit 100K)
• The two things that had the biggest impact on my income: Facebook ads and mentorship

🎯 Ready to turn your social media scrollers into paying customers? Join my 12-week Local Ads Mentorship Program: https://hello.nicoleeldridgemedia.com/course

💰 SPECIAL OFFER: Use code "PODCAST" for $100 off Hometown Advantage OR my new Ad Sprint service!

📱 Let's connect:

• Instagram: www.instagram.com/nicoleeldridge_ads
• Email: nicole@nicoleeldridgemedia.com

#BusinessGrowth #LocalBusiness #FacebookAds #MarketingStrategy #MoneyTalk #SmallBusinessTips #Entrepreneurship

🎙️ Ever wonder how a second-grade teacher became a marketing strategist helping local businesses thrive? In this personal episode of Hometown Advantage, I'm pulling back the curtain on my journey from the classroom to running a successful marketing agency.

In this episode, you'll hear:

• How a simple blog about local businesses in Raleigh-Durham sparked my marketing career
• The emotional decision to leave teaching (and why it was worth it)
• My $6,000 leap of faith into the world of Facebook ads
• What I learned from working with marketing agencies (the good and the bad)
• How Hometown Advantage was born from a desire to make ads accessible to local businesses

Whether you're considering a career change or just curious about the person behind the podcast, this episode gives you a behind-the-scenes look at how following your passion can lead to unexpected success.

🚀 Ready to transform your local business with Facebook ads that actually work? Join my 3-month Local Ads Mentorship Program and get step-by-step guidance to create ads that convert followers into customers: https://hello.nicoleeldridgemedia.com/course

📱 Follow along for daily tips and strategies: Instagram: www.instagram.com/nicoleeldridge_ads