• How Dia Simms Is Shaking Up The Spirits Industry with Pronghorn

  • Nov 19 2024
  • Length: 52 mins
  • Podcast

How Dia Simms Is Shaking Up The Spirits Industry with Pronghorn

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  • In this episode, Morgan DeBaun sits down with Dia Simms, a powerhouse in the spirits industry and co-founder of Pronghorn, a company aimed at diversifying the industry from the inside out. Together, they discuss the intricacies of the spirits industry and how diversity can be improved across industries. Sign up now for a $1 per month trial at shopify.com/journey In this episode: 00:00 Welcome to the Journey Podcast 00:25 Dia Simms' Early Career and Education 03:26 Transition to Radio Sales 04:50 Entrepreneurial Ventures in the Spirits Industry 07:09 The Rise of Celebrity-Owned Liquor Brands 09:32 Understanding Liquor Industry Deals 13:10 Challenges in Liquor Sponsorships 15:48 Introduction to Pronghorn 16:56 Pronghorn's Mission and Impact 22:39 The Blend of Private Equity and Venture Capital 23:32 Building a Bigger Table: The Importance of Diversity 24:27 Challenges in Supporting Black Entrepreneurs 25:54 The Pronghorn Analogy: Going Far and Fast Together 27:25 Convincing the Wealthy to Support Diversity 33:39 The Power of Collective Consumer Action 41:57 The Importance of Ownership and Investment 44:27 Conclusion and Call to Action In the episode, Dia shares her path into the spirits world from a background with the Department of Defense and radio sales. Together, Morgan and Dia dive into the popularity of celebrity brand partnerships and the behind-the-scenes work of securing liquor sponsors for major events like Blavity's AfroTech. Dia opens up about the mission behind Pronghorn: to create lasting change in the spirits industry by investing in Black-owned businesses. She explains how this model of diversification can be replicated across various industries. Dia and Morgan also discuss why appealing to the financial benefits of diversity can better resonate with industry leaders than relying on emotional arguments alone. This episode is packed with valuable insights into business, diversity, and intentional investing from someone who has had a hand in shifting the billion-dollar spirits industry. Interested in working with Pronghorn? The organization is actively looking for businesses to invest in, so reach out to Dia Simms to connect! More from Dia: https://www.instagram.com/diasimms/ https://www.pronghorn.co/#top Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.
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