• How Fawn Weaver Built a BILLION DOLLAR Whiskey Brand

  • Oct 22 2024
  • Length: 1 hr and 4 mins
  • Podcast

How Fawn Weaver Built a BILLION DOLLAR Whiskey Brand

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  • Summary

  • This week, Morgan DeBaun is joining Fawn Weaver at Uncle Nearest Distillery in Shelbyville, Tennessee, to discuss the triumphs and legacy of the award-winning whiskey brand. Sign up now for a $1 per month trial at shopify.com/journey Go to Quince.com/journey for free shipping on your order and 365-day returns. Try Found for free at Found.com/JOURNEY In this episode: 00:00 Welcome to Shelbyville 00:15 The Distillery Experience 00:55 Big Goals and Achievements 02:08 The Power of Earned Media 03:22 Setting and Achieving Impossible Goals 05:11 Motivating the Team 08:17 Navigating the Spirits Industry 14:34 Wealth Equity and Investment 15:35 Overcoming Historical Trauma 23:47 The Strength of Our Ancestors 26:17 Authenticity and Resilience 27:32 Delivering Solutions as an Entrepreneur 27:57 The Burden and the Yoke: A Deeper Look 28:56 Managing a Large Operation 29:21 Diversity at the Distillery 31:43 The Story of Nearest Green 33:10 The Legacy of Jack Daniel and Nearest Green 39:02 The Importance of Excellence in Black-Owned Businesses 40:47 Navigating Social Media and Misinformation 48:47 Embracing Challenges and Finding Passion 50:09 Final Thoughts and Connecting with the Audience In the episode, Fawn opens up about the ambitious goals she set for Uncle Nearest and how she's capitalized on press coverage to make significant strides in a fiercely competitive industry. She and Morgan dive deep into wealth equity and investing as African Americans. In a candid discussion about imposter syndrome, Fawn explains why she doesn’t believe in the concept, seeing it as a self-fulfilling prophecy rather than a legitimate barrier to success. She reflects on the power of walking into rooms with confidence and the importance of remembering her strong ancestral lineage when facing challenges. Fawn also reveals the true story of Uncle Nearest, correcting myths about Nearest Green and Jack Daniels, and offering a historian’s lens on the legacy of Tennessee whiskey. The conversation shifts to the buying power of the Black community and the missed opportunities to create true Black excellence in recent years. She emphasizes the importance of checking our sources in an era where social media can be manipulated to create division, and she shares her relentless mindset when it comes to overcoming hurdles and outperforming the competition. Through it all, Fawn’s insights on passion, purpose, and faith shine through, offering an inspiring look at what it takes to succeed at the highest levels. Tune in, and be sure to leave a 5-star rating and review to support the podcast! More from Fawn: https://www.instagram.com/fawn.weaver https://unclenearest.com/distillery/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.
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