How I Built This with Guy Raz

By: Guy Raz | Wondery
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  • Summary

  • Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

    New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

    Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
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Economics
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Episodes
  • Advice Line with Ariel Kaye of Parachute Home (August 2024)

    Advice Line with Ariel Kaye of Parachute Home (August 2024)
    Feb 20 2025

    Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps.

    Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.


    This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    51 mins
  • Mrs. Meyer's Clean Day: Monica Nassif

    Mrs. Meyer's Clean Day: Monica Nassif
    Feb 17 2025

    Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.


    This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 hr and 21 mins
  • Advice Line with Travis Boersma of Dutch Bros

    Advice Line with Travis Boersma of Dutch Bros
    Feb 13 2025

    Dutch Bros co-founder and former CEO Travis Boersma joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Travis reflects on the baby steps that scaled his initial espresso cart into a 900+ location national business.

    First we meet Sean in Atlanta, who’s trying to reach new customers for his Korean fried chicken as delivery apps cut into margins. Then Trenton in Central Pennsylvania, who’s considering whether to grow his coffee roastery through DTC or wholesale. And Yasmin in Austin, who wants to bring her social tonics to the mainstream as an alternative to alcohol.

    Thank you to the founders of Mukja Korean Fried Chicken, Pine Ridge Coffee, and Altar Native Bar for being a part of our show.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Dutch Bros’ founding story as told by Travis on the show in 2023.

    This episode was produced by Sam Paulson with music by Ramtin Arablouei and Sam Paulson. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 mins

Featured Article: The Best Podcasts for Aspiring Entrepreneurs


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What listeners say about How I Built This with Guy Raz

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Profile Image for Kartik

awesome

an episode much awaited. the man behind machine revealing the creation and sustenance of audible, a product we love ♥

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Profile Image for Shiloh

THE TRUTH THE WHOLE TRUTH AND NOTHING BUT...

I loved this as it educated me on what the media chose not to inform me of! Also for me put to rest the American government did it conspiracy theory crap"
Impressed when I can be taught things I felt I knew a great deal about from all the coverage I trusted (no longer have ANY TRUST IN ANY NEWS ).
I HIGHLY RECOMMEND THIS BOOK !!!!

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Profile Image for Shooshoo

Ingenious

The perfect podcast for every inventor, self-starter, and visionary. It’s isolating when you see things others don’t, that are practical and useful. But it’s a whole hecka of a lot more difficult getting it done than people think. Doubly so for the “easy” gadgets. Thank you Guy!

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Profile Image for Something Mobile

I absolutely loved this Story

I absolutely loved every second of this story. The passion and amazing work ethic that she has is the reason why she has all these amazing breakthroughs in her life? I cannot recommend you listen to this story enough. I downloaded it to my phone because I'm going to listen to it again right now. Thank you for taking the time to interview this great woman, and thank you so much Christina for sharing your story. It's beyond inspiring!

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I can't get enough!

Love listening to these stories of entrepreneurs. The struggles before the success that we don't see!

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Profile Image for Pedro Garcia

most sad when I'm done with the newest episodes

I've been listening to Guy for the past couple of years, now. Although I fall off at times. I'm ahead happy to come back and find the new interviews that he and the NPR team has put together. The podcast enlightens my inner entrepreneur and fills me with inspiration.

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Profile Image for TR

GREAT ... inspirational

really unique ... his tear memory moments were powerful and translated directly to the listener. yes, I was one, but I am sure only one. this guy is real and smart

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Fascinating !

Inspiring and really interesting! I enjoyed hearing this interview about the funding and founding of Beta.

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great: inspiring and insightful

having shared a similar journey it was great to hear validation from a team who followed their bliss and exited well

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Entrepreneur success story ... great execution

loved imagining his story unfolding and becoming reality with steps that can be emulated.... obviously he created and saw and utilized some great serendipity happenings

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