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How I Launched This

How I Launched This

By: Sean Hogan
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Welcome to How I Launched This, a monthly series presented by CodeScience, where we take you behind the scenes of the Salesforce AppExchange to learn about the big bets, epic product launches, and strategic pivots that helped make the AppExchange the powerhouse success it is today.Copyright © 2021 Economics
Episodes
  • Finding Opportunity in Crisis with Greg Stewart
    Oct 5 2021

    In Episode 6, Sean is speaking with Greg Stewart, CEO of Ladder, a company that was on track to launch a brand new app in March of 2020 when Covid hit and forced the team to pivot in ways they had never imagined. Greg discusses how a deep understanding of their customers helped his team not only improve their product but push them in a new direction that allowed customers to connect at a time when they needed it most. As Greg says, “it's always a matter of who before what, it's people before solutions.”

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    55 mins
  • Launch, Launch, and Relaunch with Dan Darcy
    Aug 18 2021

    In Episode 5, Sean is speaking with Dan Darcy, who is instantly recognizable to anyone who has attended Dreamforce in the last decade. Prior to his current role as Chief Customer Officer at Qualified.com, Dan worked directly for Marc Benioff as his personal sales engineer, executing major product launches on the big stage at Dreamforce. Dan discusses how they iteratively crafted those launches, from the early soft launches to defining the single overarching message that would hit just the right note.


    For more, visit www.codescience.com

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    36 mins
  • This Podcast Could Save Your Life
    Jul 8 2021

    In Episode 4, Sean is speaking with Ted Elliott, CEO of Copado, the #1 DevOps platform for enterprise SaaS. Ted talks about how his cancer diagnosis shifted his mindset and focus, why he gave all of his managers chess clocks for Christmas, how Copado is reducing the divorce rate while improving the DevOps release process, what he calls the “Smokey and the Bandit” play, and a preventative health measure that could very well save your life.

    For more, check out http://codescience.com

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    41 mins
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