In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed.

He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.

You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.

Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.

Get your ticket now for our upcoming Testing Business Ideas with ChatGPT Workshop: https://www.eventbrite.com/e/testing-business-ideas-with-chatgpt-online-workshop-tickets-1404023785939?aff=oddtdtcreator

In this episode we interview Sylvia Hall.

Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, but in order to be a viable business, we need to perform customer discovery beyond friends and family to see if there is any traction.

Sylvia emphasizes the significance of authenticity in entrepreneurship and the need to rapidly test solutions, and listen to customer feedback.

Her insights into how to grow a wellness business should provide valuable lessons for other aspiring entrepreneurs.

Get your ticket now for our upcoming Testing Business Ideas with ChatGPT Workshop: https://www.eventbrite.com/e/testing-business-ideas-with-chatgpt-online-workshop-tickets-1404023785939?aff=oddtdtcreator

In this episode we interview Dylan Lam. Dylan is an entrepreneur and a growth marketing expert with a focus on e-commerce. His super power is helping companies grow their brands on platforms like Amazon.

Dylan shares how he started out by bootstrapping an eBay business from his apartment and testing out what worked, and what didn’t. He then took what he learned to successfully scale the business through automation and dropshipping.

While doing this Dylan began to understand the importance of building a brand in e-commerce and how crowdfunding platforms can help you create a community of early adopters.

Dylan and I wrap up our conversation by discussing how AI is influencing his day to day work in everything from content creation to physical product design.

Get your ticket now for our upcoming Testing Business Ideas with ChatGPT Workshop: https://www.eventbrite.com/e/testing-business-ideas-with-chatgpt-online-workshop-tickets-1404023785939?aff=oddtdtcreator