• How MATRIXX Powered Hutchison Telecom Hong Kong’s Digital Monetization Journey

  • Oct 9 2024
  • Length: 14 mins
  • Podcast

How MATRIXX Powered Hutchison Telecom Hong Kong’s Digital Monetization Journey

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  • Summary

  • The Fast Mode spoke to Jennifer Kyriakakis, Founder and Chief Marketing Officer at MATRIXX Software on their recent collaboration with Hutchison Telecom Hong Kong (HTHK). Jennifer discusses some of the monetization challenges and opportunities faced by HTHK, how the deployment of MATRIXX’s digital monetization engine supported the telco's long-term objectives, the shift towards 'all-digital' experiences, and the impact of loyalty programs and rewards on subscriber churn.


    To learn more, read the full case study at https://www.matrixx.com/customers/three-hk/
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