
How Meta’s Ad System Just Got Personal
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About this listen
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🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening.
📌 Key Takeaways
- Meta is moving from audience cohorts to individualized ad delivery.
- The “Andromeda” system uses advanced signals for better targeting.
- This shift could impact how small law firms market to potential clients.
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