This week, Stephanie Rodin chats with her guest, Natalie Greaves. The two chat about Natalie’s journey from aspiring accountant to communications expert, the evolution of public relations in the digital and social media age, and the importance of strategic messaging for healthcare professionals and beyond.

In this episode, we discuss:

• How PR pros work with clients, helping clients understand what’s newsworthy, craft the right messages, match them to the right audiences, and maximize media placements for ongoing benefit.

• What PR really is: Natalie breaks down that PR is one facet of a much broader marketing mix, focusing specifically on influencing news cycles, building trust, and communicating value, beyond just getting media coverage.

• When to seek PR guidance: It’s best for potential clients to engage with PR professionals early, so messaging, positioning, and reputation can be strategically crafted rather than repaired after a misstep.

• Why strategy matters: She emphasizes that PR shouldn’t be an impulsive add-on; it’s most effective when strategically planned to ensure messaging, timing, and targeting are in sync with client goals.

• Who benefits from PR: Her clients range from nonprofits to healthcare practitioners to founders—essentially anyone who needs help defining their voice, telling their story, and navigating public perception.

Natalie Greaves, Founder, Greaves Communication Strategies, helps clients to find their unique voice and tell their best story.

Specializing in PR strategy, media outreach, social media and editorial writing, Natalie enjoys working with clients to communicate the value and purpose in their work. She created her company in 2017 out of a desire to make marketing more accessible to founders and practitioners who find the process intimidating.

Natalie most recently served for six years as Ronald McDonald House New York’s director of communications, raising awareness and support for children battling cancer. She began her career in public relations working with organizations including The Direct Marketing Association, The Brain and Behavior Research Fund, and Ethicon Endo-Surgery, a Johnson & Johnson subsidiary.

A native New Yorker, Natalie is a proud mom of a very active middle schooler, holds a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and lives in Queens.

Website:

greaveswrites.com

Social Media Links:

LinkedIn: @nataliegreaves
Facebook: @GreavesComm
Instagram: @greaveswrites