• How The Sprite "Obey Your Thirst" Campaign Changed Advertising

  • Feb 7 2023
  • Length: 26 mins
  • Podcast

How The Sprite "Obey Your Thirst" Campaign Changed Advertising

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  • Summary

  • Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as well as the artists featured in the spots, to discuss what made this such an important part of Hip-Hop history.

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