In this episode, I sit down with PR expert Gloria Chou to uncover the power of organic PR and how you can get featured in top-tier publications without hiring an expensive agency.

If you've ever felt overwhelmed by the idea of getting media coverage or thought PR was only for big brands with deep pockets, this episode will change your perspective and give you actionable steps to start pitching with confidence.

We dive into:

• Why PR is the highest-leverage activity you can do to build credibility, authority, and SEO - all without relying on social media.
• The biggest mistakes entrepreneurs make when pitching and how to avoid them.
• The CPR Pitching Method: A simple yet powerful framework to structure your pitches for maximum impact.
• How to find the right journalists and build relationships that lead to media features.
• How to follow up effectively (without being annoying) to maximize your chances of getting a response.

Key Takeaways:

• "Marketing is you talking about you; PR is your industry talking about you." Learn why organic PR is a game-changer for long-term visibility and credibility.
• Using Google News Alerts, Twitter hashtags like #journorequest, and SOS can help you find relevant media opportunities.
• A strong subject line can make or break your pitch - make it sound like a headline, not a sales pitch.
• Follow-up is key! Install an email tracker to see if your pitch was opened and engage with journalists on social media to build relationships.

If you're ready to stop waiting for visibility and start taking control of your PR strategy, this episode is a must-listen.

Connect with Gloria:

• Watch Gloria’s Free PR Masterclass: Learn the CPR Pitching Method and get step-by-step guidance on how to craft a winning pitch. gloriachoupr.com/masterclass
• Follow Gloria on Instagram: @gloriachoupr

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