Join host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.

With insights gleaned from training over 1,250 CSRs across the US, Canada, and Australia, Brigham unpacks exactly what stellar customer service looks like in the trades, highlighting actionable strategies to effectively handle phone interactions, create deep customer connections, and consistently wow customers.

In this episode, you'll learn:

- The core principles of Brigham's Pattern for Excellence framework

- Real-world examples demonstrating how empathy and emotional connection can drastically improve your call conversion rates

- How storytelling can elevate your sales and communication skills, making your messages unforgettable

- Practical scripts and techniques for handling challenging customer calls

Plus, Brigham opens up about how his personal faith and insights from biblical teachings influence his approach to business and customer relationships, providing profound lessons applicable far beyond the home services industry.

This is a must-listen for home service business owners, CSRs, marketers, and anyone seeking to master the nuances of customer engagement. Tune in and transform the way your business connects with customers.

Brigham Dickinson, Founder of Power Selling Pros:

LinkedIn: https://www.linkedin.com/in/brigham-dickinson/

Facebook: https://www.facebook.com/brigham.dickinson

Text "happy" to 385-247-3714

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Brigham Dickinson

01:12 Understanding Customer Service Fundamentals

10:27 The Importance of Emotional Connection in Customer Service

12:34 The Power of Storytelling in Communication

22:26 Exploring the Pattern for Excellence Framework

29:06 Overcoming Fear Through Inquiry

32:46 The Balance of Logic and Emotion in Sales

39:10 Transforming Customer Service Approaches

41:23 Lessons from the Bible on Sales and Influence

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