In this debut of Pest Control Legends, Danny Leibrandt is joined by Jake Sheldon, one of the biggest names in pest control marketing. After running his Facebook Ads agency—Pest Customers Fast—for over 300+ pest control companies (and eventually selling it), Jake now co-owns nine different local service businesses, including a million-dollar pest control company. Together with Jonas Olson, he also runs Pest Control Millionaires, a new program teaching owners how to scale their pest control operations to 7+ figures.

In this episode, Jake reveals:

- Why Facebook Lead Ads are the #1 ad type for quick customer acquisition

- How to craft an irresistible offer (and why you should be willing to lose money on the front end!)

- A behind-the-scenes look at targeting & ad structure (campaigns, ad sets, creative, and more)

- The importance of speed-to-lead and follow-up processes (calls, texts, and GoHighLevel automations)

- Advanced tactics like retargeting to squeeze more value out of your ad spend

If you’ve ever struggled to make Facebook Ads profitable—or you’re brand new and want to start strong—this is the perfect masterclass to get your pest control marketing dialed in!

Jake Sheldon, Co-Founder of Pest Control Millionaires:

Facebook: https://www.facebook.com/jake.sheldon.7

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Pest Control Millionaires: https://pestcontrolmillionaires.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Jake Sheldon

03:57 Common Mistakes in Facebook Advertising

07:01 Creating Irresistible Offers

10:02 Understanding Cost Per Lead and Acquisition

13:09 Ad Content: Images vs. Videos

23:51 Disruptive Marketing in Pest Control

28:48 Understanding Pain Points in Pest Control Sales

34:34 Building Data for Effective Facebook Ads

38:01 Lead Management and Follow-Up Strategies

42:47 The Power of Retargeting in Advertising

46:31 Pest Control Millionaires Program

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