Ed O’Keefe is the Co-founder of Unlimited Leads, providing high-quality leads so that tactical, health, conservative, and financial brands and partners can grow. He’s also the Co-founder of Consulting For Equity, where he teaches Roland Frasier’s CFE™ Method that generated 20,000 new customers through a five-day challenge. For over a decade, Ed has been the CEO of EOK Media, utilizing his 20 years of direct response marketing experience to help businesses scale with unlimited traffic and leads. He is also the Host of The Ed O’Keefe Show and the Author of Time Collapsing! The New Art of Speed, Money, Power & Meaning.

Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Blatchford has helped dentists increase their net return, time away, and enjoyment of life. He is one of the strongest voices for profitability in the dentistry field, with special emphasis on mastering sales conversations. Before becoming a consultant, Dr. Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints.

New patients are the lifeblood of a company; therefore, every dentist wants more of them. However, an inflow of new patients doesn’t necessarily mean greater profits. So what steps can you take to turn high growth into earnings and escape the low-profit trap? 

Working long hours and trying to outrun your overhead won’t bring more patients through the door. According to Dr. Bill Blatchford, what will move the needle in your business comes down to your interaction with patients. It’s crucial to ask your patients questions about their needs and figure out what they want and why they want it. And yes — this includes budget discussions. You should cater to the emotional, right-brain aspects of a patient's needs and present a comprehensive plan. Above all, you and your team have to believe that your practice is the best area for people to invest in.   

In this podcast episode, Dr. Bill Blatchford has a conversation with Ed O’Keefe, Co-founder of Unlimited Leads and Consulting For Equity, about the top strategies to turn high growth into a high profit margin. Dr. Blatchford shares his methods to escape the low-profit trap, tips for catering to your patients’ needs, and why it’s important to understand your unique ability.